Archive for the “Social Media” Category

  • The QLINE – Detroit’s first streetcar in decades – has been one of the most talked about infrastructure projects in Michigan this year. But the transit system has ostensibly been a polarizing topic.

    To get a better idea of what the public actually thinks about the QLINE, we leveraged Identity’s social listening and analytics platform – NetBase – to gauge the mood of digital conversations taking place on social media and media sites. We also used NetBase to identify some of the most shared public content and stories.

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  • At the end of 2016, Instagram launched a new feature: Instagram Stories. If you're unfamiliar with this tool, you'll want to pay attention. Instagram Stories should be a huge area of focus for your brand's Instagram marketing strategy. Why? More than 150 million Instagrammers are using stories on a daily basis. So, what exactly are Instagram Stories?

    Instagram Stories, a feature offered through Instagram, allows users and brands to share multiple photos, videos and Boomerangs outside of a user's profile in a slideshow format. Rather than overposting and clogging up Instagram's feed with multiple pieces of content, brands can post as much as they like throughout the day, and their content will disappear forever after 24 hours. Brands can bring a new level of creativity to their content with Instagram Stories' text, drawing, tagging and location stamping tools. To view an Instagram Story, tap on a user's profile photo at the top of your feed.

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