Archive for the “Real Estate” Category

  • ICSC RECon, the retail real estate industry’s most anticipated, heavily attended and highly valued annual event, is just over a week away. What should the 37,000+ attendees expect to see and hear this year?

    The sky is falling…right?
    Recent retail headlines have trumpeted significant store closing announcements from more than a dozen major players, including Macy’s, JC Penney and The Limited, and full blown bankruptcies from brands like Gander Mountain and Payless. While conversations about these negative events are unavoidable at RECon, we anticipate that many real estate professionals will focus on the upside of these downsides—the industry evolution that is unfolding in real time.

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  • As we say goodbye to 2016 and welcome 2017, Identity has spent the last several weeks evaluating the performance of our shopping center social media programs. After reviewing our successes, we often bring a list of recommendations for our client contacts to help them achieve their unique goals. Our recommendations aren't always as simple as “join Snapchat” or “post more to Instagram.” Sometimes, a larger investment in a particular area can lead to immediate successes, long-term value or increase clarity regarding the needs and wants of target audiences. If we see an opportunity, we want to go after it. That being said, we started to recognize several trends regarding the use and integration of technology within social media programs for shopping centers. While there isn't always extra dollars to throw around, the right strategic investments can lead to improved efficiencies, stronger measurement, better shopper engagement and other key program improvements.

    If you’re looking to turn up the volume on your shopping center’s social media efforts in 2017, here are some of our investment recommendations:

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