Archive for the “Media Relations” Category

  • new-business-pitching-marathon

    I’m starting to train for my second half marathon, coming up in mid-October. As I was running recently and thinking about a proposal I was working on, I realized that the start-to-finish process for running a half marathon is similar to what prospective clients should experience from an agency partner during a new business pitch.

    For a run to be successful, you have to get in the right mindset. Though it may be a daunting task ahead, regardless of whether it’s a 3-mile run or a 10-mile run, you must be in the right mental state to have a great run.

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  • nike-breaking2-innovative-brand-example

    The world around us is changing, and as a result, companies of all sizes are evaluating new ways to reach their audiences and gain new fans. On May 6, Nike ventured into new territory with #Breaking2, an incredible event that saw marathon superstars attempting to break 2 hours in the marathon—something never done before. While the race itself was momentous, Nike’s approach to sharing this event with the world is a lesson to other brands in innovation and out-of-the-box thinking.

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