Archive for the “Media Relations” Category

  •  At a time when new tools and emerging technologies further enhance temptations for PR professionals to blast out information to a lengthy list of reporters and see what sticks, the value in creating long-lasting relationships with reporters, editors and media outlets has become more important than ever.

    Forging those relationships with members of the media can help you gain a better understanding of the types of stories they are looking for and how you can best help them tell those stories. With that knowledge in hand, you can be more strategic with story pitches and give reporters something you know they will want to cover.

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  • new-business-pitching-marathon

    I’m starting to train for my second half marathon, coming up in mid-October. As I was running recently and thinking about a proposal I was working on, I realized that the start-to-finish process for running a half marathon is similar to what prospective clients should experience from an agency partner during a new business pitch.

    For a run to be successful, you have to get in the right mindset. Though it may be a daunting task ahead, regardless of whether it’s a 3-mile run or a 10-mile run, you must be in the right mental state to have a great run.

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