Archive for the “Media Relations” Category

  • art-van-nigel-barker-collection

    For me personally, a quality yearend montage (like the annual “year in search” from Google) captures the year’s triumphs and defeats, with the shining moments and heartbreaking snippets bundled into a neat little package. In a way, these montages are like a mix tape of the 12 months we’ve just lived – a greatest hits track listing, if you will. Like an artist’s best career songs, we see a collection of moments from the past year encapsulated quite perfectly as a reminder of a year well lived.

    At Identity, our 2016 highlights haven’t come together in a video montage, but there’s much to celebrate. From groundbreakings and grand openings to launches of new products and services, Identity’s media relations strategy, social media programming and creative expertise touched millions of people through print, digital and broadcast mediums.

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  • The holidays are the best time of the year to relax and recharge your batteries. While most clients tend to be busy with their own holiday initiatives, that is not necessarily the case for the media. Reporters are still expected to report timely and interesting stories for their daily or weekly print, digital or broadcast deadlines.

    It’s important to think of this time of year as a window of opportunity to secure great coverage through the hustle and bustle of holiday festivities. The general consensus is that news is slow during the holidays, but his is just not true! Here’s why:

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