Archive for the “Media Relations” Category

  • brand apology, man apologizing with flowers

    The Art of an Apology

    The art of an apology shouldn’t be difficult to master. It’s a simple formula: if you make a mistake, you typically issue an apology and change your behavior.

    But some brands are still struggling with the right words to adequately address faux pas, and shifts in technology and in our culture have led to mistakes becoming more public, both for individuals and for companies. Brand blunders are under more scrutiny and can have long-lasting impacts if not quickly and appropriately addressed.

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  • While we believe in the importance of strong and consistent internal communications year-round, the reality is that there are times when motivating and communicating with your team is more important than others.

    Fall is near the top of that list.

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