Archive for the “Hospitality” Category

  • TripAdvisor reviews can be one of the strongest social media tools for hotels, yet most properties don’t capitalize on the never-ending collection of relevant reviews. In many cases, these influential endorsements only live within a hotel's TripAdvisor profile and are rarely promoted across other digital platforms.

    Why tell potential travelers that they should stay with you when your former and repeat guests can do it for you? Here are three impactful reasons why hotel TripAdvisor reviews should be leveraged across social media channels:

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  • Man speaking to group

    Conferences and trade shows are a great way to showcase new products and services, learn about new trends in your industry and generally network with potential clients and partners. It’s also incredibly easy to get lost in the shuffle at these events and walk away feeling like you invested heavily in exhibition and sponsorship opportunities (not to mention travel and accommodations) with little to show for it.

    So how can businesses better leverage their trade show investments for maximum impact? At Identity, we’ve helped a number of clients refine their trade show and conference strategy to make the experience more valuable and provide a better return on investment. Here are a couple tips:

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