Archive for the “B2C” Category

  • Earlier this year, I had the pleasure of attending a PRSA Detroit event at Affirmations in Ferndale, focusing on how brands can effectively and respectively connect with the LGBT community. Recognizing diversity, especially through the lens of a brand, has always been a point of personal interest for me. After the event, I was blown away with how much I learned.

    Diversity in brand communications continues to be a hot-button topic. I’ve noticed that showcasing diversity is seen as a pillar of success for many companies. However, saying your brand is diverse, and showing your brand is diverse are two totally different things. For example, General Mills and Cheerios could cry diversity all day long, but their ads are what drives the message home.

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  • Hollywood has the Oscars and music has the Grammys, but you don’t need to be an A-list celebrity to earn accolades for outstanding contributions in your line of work. Every industry has their own version of the Academy Awards, and businesses of all sizes have the opportunity to be recognized on a national, regional or local stage, for their industry-leading efforts and supporting contributions.

    However, for whatever reason, many businesses overlook the power of awards when it comes to marketing and communications. Whether their heads are down working on the next big project, or resources are limited, awards aren’t typically on the top of most businesses’ agendas.

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