Archive for the “B2C” Category

  • A brand voice represents a powerful expression of your company's personality. When honed properly with an effective content strategy, a company can use its brand voice to captivate audiences, followers, customers and business partners. Whether you’re speaking to your audience on social media, through an email campaign, blog, print materials or other platforms, your brand voice should speak volumes to your company’s voice, tone and core values.

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  • Earlier this year, I had the pleasure of attending a PRSA Detroit event at Affirmations in Ferndale, focusing on how brands can effectively and respectively connect with the LGBT community. Recognizing diversity, especially through the lens of a brand, has always been a point of personal interest for me. After the event, I was blown away with how much I learned.

    Diversity in brand communications continues to be a hot-button topic. I’ve noticed that showcasing diversity is seen as a pillar of success for many companies. However, saying your brand is diverse, and showing your brand is diverse are two totally different things. For example, General Mills and Cheerios could cry diversity all day long, but their ads are what drives the message home.

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