Archive for the “B2B” Category

  • Hollywood has the Oscars and music has the Grammys, but you don’t need to be an A-list celebrity to earn accolades for outstanding contributions in your line of work. Every industry has their own version of the Academy Awards, and businesses of all sizes have the opportunity to be recognized on a national, regional or local stage, for their industry-leading efforts and supporting contributions.

    However, for whatever reason, many businesses overlook the power of awards when it comes to marketing and communications. Whether their heads are down working on the next big project, or resources are limited, awards aren’t typically on the top of most businesses’ agendas.

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  • This article was originally published by Chain Store Age.

    The commercial real estate community is somewhat of a paradox. For an industry that is literally built on the premise of creating new and exciting destinations, there is a tendency to do things the way they have always been done.

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