TPS Logistics

ESTABLISHING THOUGHT LEADERSHIP ON THE NATION’S TIMELIEST TOPICS SURROUNDING PRESIDENT DONALD TRUMP’S ELECTION

Identity secures high-level visibility around timely trade deal negotiations.

Our Approach

Logistics management firm TPS Logistics tapped Identity to support the company in sharing its global economic expertise in national media coverage contiguous of President Trump’s changes to the Trans-Pacific Partnership (TPP) and the North American Free Trade Agreement (NAFTA).

Identity cut through the political media clutter to secure targeted national coverage that enhanced TPS Logistics CEO Brandon Stallard’s economic thought leadership. As soon as President Trump removed the U.S. from the TPP and threatened to renegotiate NAFTA, Identity secured timely media interviews with Reuters, The Detroit Free Press, Crain’s Detroit Business and Logistics Management.

Bylines outlining how these negotiations could impact specific industries, such as automotive and retail, were also secured with national industry-focused trade publications, including Wards Auto and Chain Store Age.

Due to our ability to identify timely national news topics, capture the attention of top tier media covering these controversial and sensitive stories, and facilitate strategic media outreach, the TPS Logistics brand gained significant visibility across five media outlets and Stallard was positioned as a thought leader in front of a plethora of high-level audiences.

What We Did

Identity deployed the following strategies and tactics in order to achieve success:

  • Media Relations & Marketing

    • Media relations
    • Media management
    • Executive coaching & training

Highlights

  • 28publications who picked up Reuters article featuring Stallard’s insights
  • 378social media engagements on the Detroit Free Press article alone
  • 47M+potential viewership of TPS Logistics expertise across five publications