Strong Media Coverage Positions PRISM Plastics as an Ideal Target for Acquisition
Identity elevates awareness, thought leadership for company’s innovative processes
When PRISM Plastics first engaged with Identity in 2012, the goal was to generate exposure and awareness of the company’s unique processes and capabilities throughout the plastics industry. The company’s co-founders wanted to establish their presence as innovative thought leaders whose highly-automated, cutting-edge approach to the manufacturing process provided a high degree of visibility and accuracy across more than half-a-billion parts shipped per year from three facilities in the U.S. Ultimately, it was PRISM’s plan to leverage the exposure generated by Identity to position the company as a reputable, respected target for acquisition.
With those goals in mind, Identity implemented a multi-pronged media strategy that would serve the company for several years and elevate its status of thought leadership both within the industry and with clients. That strategy included developing and implementing a quarterly client-facing newsletter that shared company news, media placements, community service initiatives and highlighted employees who were excelling in their roles. Identity also positioned members of PRISM’s leadership team for local, national and industry trade media opportunities, where they weighed in on topics ranging from industry trends to the company’s approach to quality control without a dedicated quality control department.
Over the course of the next five years, Identity secured and coordinated nearly 50 high profile media placements that positioned PRISM Plastics in front of more than 29 million potential clients, investors and industry decision-makers. This included a cover story with Plastics Technology, an expert source media placement with CNBC and dozens of byline articles with industry trade publications, including Plastics Business, Plastics News and Plastics Today, as well as other relevant publications like Ward’s Auto, Manufacturing Business Technology and Manufacturing Engineering. Identity also spearheaded the development and distribution of more than a dozen quarterly newsletters and multiple award submissions. In 2016, Identity also provided strategic communications, media relations and messaging development support when PRISM Plastics conducted its own acquisition of Meadville, Pennsylvania-based Tech Molded Plastics.
Thanks to Identity’s efforts, PRISM Plastics was able to elevate its awareness within the plastics industry and, through strategic media outreach, achieve a greater level of credibility and thought leadership. This helped lead the company to not one, but two successful acquisitions by venture capital firms, most recently by a subsidiary of Marmon Engineered Components Co., an affiliate of Warren Buffet’s Berkshire Hathaway Inc.
What We Did
Identity deployed the following strategies and tactics in order to achieve success:
Media Relations & Marketing
- Media Relations
- Messaging Development
- Internal Communications
- Marketing Communications
- Award Creation and Submission
- 50media placements
- 29.462M potential readers reached