Identity Leverages Real Estate PR Expertise to Launch Multi-use Project Liberty Center
Compelling national media stories and engaging digital presence lead to successful grand opening for new 1.3-million-square-foot center.
Located just outside Cincinnati, Ohio, Liberty Center is the latest in a long line of iconic Steiner + Associates regional mixed-use destinations, a 1.3-million-square-foot center with innovative and engaging experiential elements. Identity was tasked with developing and executing a strategic integrated public relations campaign to create buzz about the commercial real estate project leading up to the grand opening and beyond. Identity crafted compelling stories that were shared at prominent retail tradeshows and featured in virtually every major national trade publication, including Shopping Center Business, Chain Store Age, GlobeSt, Midwest Real Estate News and more. There were more than 100 national media placements secured, a level of blanket coverage that raised awareness and interest among retailers and other potential tenants.
Additionally, Identity developed a comprehensive social media program on behalf of Liberty Center to help engage it’s local community. After establishing the center’s digital footprint across key social media channels, Identity utilized drone flybys and engaged in custom photography to capture the attention of potential guests within the local community.
Identity then coordinated and executed an on-the-ground strategy that highlighted the center’s opening week festivities. Utilizing a combination of photography apps and live streaming platforms, Identity covered more than a dozen events in the opening weekend alone, including carriage rides, live musical performances and fireworks displays.
Despite investing little to no social media advertising dollars, in just 120 days Liberty had more than 1 million impressions on social media channels, and content was shared more than 20,000 times. Most importantly, Liberty Center opened to great fanfare and has rapidly established itself as one of the premier mixed-use destinations in the United States.
What We Did
Identity deployed the following strategies and tactics in order to achieve success:
Media Relations & Marketing
- National Media Relations
- Campaign Development
- Brand Consulting
- Social Media Strategy
- Community Management
- Analytics and Reporting
- Real-Time Marketing
- Event Activation
- 100+national media placements
- 1Msocial media impressions
- 20,000+ social media engagements in just 120 days