Cutting Through the Media During Holiday Shopping Season
Identity ensured one expert retail analyst firm stood out during the busiest shopping time of the year.
Retail analysts Jeff Green Partners challenged Identity to support the company in sharing its data-driven insights in national media coverage of the holiday shopping season. The process of disseminating the company’s expert insights begins long before the holiday sales and doesn’t end until close-of-season retail data comes out in February.
By building relationships with influential reporters throughout the year and anticipating the holiday shopping news when executing media strategies, Identity ensured Jeff Green Partners remained top-of-mind with these contacts before, during and after the shopping season. This proactive approach, seeding the company’s perspective on noted issues, meant that the top consumer and trade media contacts were aware of Jeff Green Partners’ predictions, up-to-the-minute analysis and end-of-season recaps—ensuring the greatest potential for inclusion in media coverage at all stages.
Our strategy led to incredible media successes with media pieces that touched on the “why” behind holiday sales, positioning Jeff Green Partners as industry visionaries and underlining the data-driven insights and value the firm brings to its clients.
What We Did
Identity deployed the following strategies and tactics in order to achieve success:
Media Relations & Marketing
- Media Relations
- Media Training
- Executive Coaching and Training
- Brand Messaging Development
- 40media placements with national, industry trade and local news sources
- 3major news sources: CNBC, Chain Store Age, Dow Jones Marketwatch
- 4major geographic markets covered (Chicago, Detroit, Pittsburgh, Phoenix)