This week’s Movie of the Week is brought to you by the iPad, the latest Apple technology that just might change everything.
Look how it’s already changed Sports Illustrated, and by extension, magazine publishing at large:
Posted on October 02nd, 2009 in Movie of the Week
Anyone who knows anything about Identity knows that more than a few of us are dog crazy. (I’m perhaps the worst offender.) This week’s Movie of the Week is filed under the “Dogs Rule” department. No marketing, no PR, no social media. Just a doggone good story. Enjoy:
So, you’ve uploaded a video to YouTube and have become a viral sensation. What happens next? Do you try and cash in on your virtual success or just ride the wave of Internet fame until the next big thing comes along?
The always amazing Know Your Meme sheds a little light on this topic [...]
Posted on August 07th, 2009 in Advertising, Branding, Marketing, Movie of the Week, Web, Web 2.0, social media
This week’s Movie of the Week is our latest and greatest example of buzz marketing. I like to define this concept as: creating a buzz that something awesome is coming, as a way of marketing that something awesome when it comes. (Forgive the technical jargon.)
[Click here for the dedicated YouTube channel.]
From Advertising Age:
Perhaps you’ve seen [...]
By combining one of their most popular programs with the power of the world’s most popular social network, Discovery Channel has come up with one of the coolest viral campaigns that I’ve seen in awhile.
Check it out for yourself at http://www.frenziedwaters.com.
NOTE: To truly experience the campaign, it requires a Facebook profile and the acceptance of [...]
