Avoiding the shiny objects. This is one of today’s greatest challenges in the realm of marketing and public relations. Many see social media as the next-gen marketing panacea, while ignoring the tried-and-true methodology that even these social media giants (like Twitter and Facebook) are using themselves to gain exposure for their brands. The danger is… Read more »
I guess Twitter is human after all. The seemingly unbreakable social media darling reveals chinks in its armor, following in the footsteps of its largest “competitor,” Facebook, with a questionable business-decision-turned-PR-blunder of its own. (For Facebook examples, see here and here.) It’s pretty clear that many don’t like change, even in the fast-paced and evolutionary… Read more »
Could there be a more conservative industry than banking? (Well, maybe insurance.) But if the banking industry can embrace and explore social media, shouldn’t you and your business? Social networking is becoming an increasingly popular way for banks to reach consumers amid the economic downturn. Wells Fargo (WFC) and Bank of America (BAC) have begun… Read more »
Here’s an interesting twist, in what I’m sure will be the beginning of a huge trend. Land Rover has found a compelling way to incorporate Twitter into its conventional advertising campaign (via Advertising Age): Land Rover last week became the first national brand to execute a national Twitter campaign in a bid to promote its… Read more »
This is a very interesting article on Ragan.com. It speaks to something that’s been on my mind a lot lately, as someone who has a personal Twitter account and one for business: Facebook users show two faces to the world Why some people create separate pages for their personal and professional lives Call it a… Read more »
In case you hadn’t heard, our own Brandon Chesnutt served as a social media voice for a politician last week. Here is a portion of his recap: When I finally got the chance to get my hands dirty, I found a lot of similarities in the tactics used for building corporate social media strategies, with… Read more »
