Oh how we love Video of the Week posts on the Identity blog. It gives us an excuse to sift through all the nonsensical and wacky videos on the Internet to find one worthy of donning the treasured Video of the Week title. Although some of us, [cough] Brandon Chesnutt [cough], spend way too many weekly hours outside of Video of the Week searches watching ridiculous YouTube videos.
We often advise clients that they need to be authentic when communicating via social media. People need to know they are hearing from a person within the business and not the brand. People relate to humans – not corporate identities. Especially when mistakes occur. And that’s the key to today’s communication lesson: We are all… Read more »
Companies have been experimenting with social media for some time now to figure out how this new way of communicating and sharing can best work to their advantage. Social media has opened up several doors for companies of all sizes, from large corporations all the way to mom and pop restaurants.
This is great. Experimenting with technology to find new ways to connect with the people who care about your company leads to exciting opportunities and results.
Since New York Rep. Anthony Weiner sent scandal to the Twittersphere last weekend, social and traditional media alike are struck with another famous frenzy. As PR pros, our first thoughts and fascinations with the story likely center around our common crisis thought: “Imagine handling his PR now…”
After one photo in one tweet revealed a virtual e-ffair across social media platforms, Weiner denied his direct message vs. public tweet mistake and claimed his online social networking accounts had been hacked. After story skeptics exposed more, he had no other choice but to come clean and attempt to choose his next move.
A past client, a restaurant owner, sat down across from me and declared with frustration, “We want to be perceived as the best place for locals to come hang out. We know this strategy will not only bring the locals, but also, the tourists, because they love to be where the locals hang out.” My obvious question was, “ARE you the best place to hang out?”
South By Southwest Interactive (SXSWi) is one of those events I’ve been hearing about for years and wondering when I would get my chance to experience it firsthand. Luckily, opportunity came knocking this year.
The Chevrolet team asked me to participate in its second annual SXSWi road trip challenge, and I humbly accepted. I couldn’t have asked for a better team (we choose the name Team Motown to properly represent our Detroit heritage). While the road trip was exhausting, spending three days creating content on the fly was a challenging and rewarding experience. I had so much fun!
