Posts Tagged: Stacy Butts

Exploring the Naked Business Model

Posted by in Media Relations.

Don’t worry…this post is “G” rated. The “naked” I’m referring to here is freedom from fear. According to Getting Naked, an outstanding business book written by Patrick Lencioni, the main thing that comes between service providers and unwavering client loyalty is just that—fear. Three fears, to be exact. In this post, I will provide an overview of the book, expounding upon concepts that are particularly prevalent in the daily lives of PR professionals. I’ll also provide a few examples of effective execution I have seen here at Identity.

HAPPO Event Recap & Important Resume Advice

Posted by in Media Relations.

As the Michigan Help a PR Pro Out (HAPPO) champ, I was proud to host the first in-person HAPPO event at Identity last week in conjunction with PRSA Detroit. We had an awesome turnout (approximately 40 people)! Our event was part networking and part resume critique/workshop. Identity’s video extraordinaire, Taylor Hulyk, put together this fun video from the event:

Identity Names Three VPs to Reflect the Agency's Evolution

Posted by in Identity Stuff.

To reflect our progression from a PR/marketing agency to a fully integrated agency including teams that specialize in helping clients with social media strategies and Web and graphic design, we’ve appointed three vice presidents to actively be involved in the strategic planning of Identity’s future.