The public relations industry has changed dramatically during the past five or so years. Unfortunately, not all professionals have caught on, or up, to those changes.
I’ve encountered these scenarios too many times to count: More seasoned professionals refuse to budge out of their “this is how we’ve always done it and it works” mentality. Middle of the road professionals understand how PR has changed, but can’t quite figure out how to bring the old together with the new. And, new and soon-to-be new professionals think they’ve got it all figured out, but they don’t. Not even close. I’m talking to you, dear student, who put “social media expert” on the cover letter you sent me.
Many people know that strategic SEO tactics get your website to grab the top spot on Google, but you should also be applying SEO tricks to get your blog content ranking high in search results.
I recently participated in the insightful Building the Perfect Web Marketing Storm webinar, presented by Web strategist Andy Crestondina and Spin Sucks. The only way to learn and perfect new tactics is by doing, so I put some of the master’s lessons to the test.
We’re about to wrap up another successful year at Identity. 2011 was a pretty big year for us. It was the first full year we spent in our new office space. We added both new clients and new team members. And most importantly, we have tons of examples of great work that we can be proud of from this past year.
Content marketing online has been on my mind a lot lately. More specifically, how to get smarter on content marketing online has been on my mind. With as fast as our worlds are changing thanks to new information being shared and created online every day, PR pros need to continually strive to soak up new information related to how we can best help our clients share information online and connect with the people who matter most to their business.
A past client, a restaurant owner, sat down across from me and declared with frustration, “We want to be perceived as the best place for locals to come hang out. We know this strategy will not only bring the locals, but also, the tourists, because they love to be where the locals hang out.” My obvious question was, “ARE you the best place to hang out?”
Here are 11 common pieces of PR job advice that were frequently repeated during the first HAPPO Twitter chat.