Lately, many of our early-stage social media discussions with companies have revolved around one particular topic: “We really want to create a program, but are unsure if we can sustain it. We’re already so busy, which makes it very, very hard to convince individuals inside the company to add something else to their plate. What are our options?”
This is a hard topic to tackle and a common problem for companies in both the B2C and B2B space. While getting involved in the social media space can look very attractive, the barriers to entry can often be higher than expected. More importantly, there can often be push back from employees when they’re told, “You have to blog on a regular basis.” What good is all that intellectual capital and expertise if you can’t tap into it?