Posts Tagged: Media Relations

Top ID Tags Posts in 2011

Posted by in Identity Stuff.

We’re about to wrap up another successful year at Identity. 2011 was a pretty big year for us. It was the first full year we spent in our new office space. We added both new clients and new team members. And most importantly, we have tons of examples of great work that we can be proud of from this past year.

The Difference Between "Spin" and "English"

Posted by in Brand Strategy, Business Management, crisis management, Media Relations.

As a PR practitioner, I’ve long recoiled at hearing the term “spin” being applied to my profession. I don’t think of myself as a “spin artist,” nor do I advocate that companies and executives master the art of “spin” when dealing with the media and constituents. Rather, I prefer they speak in plain English. Audiences are people, too, after all.

Suh a Case Study in Reputation Management

Posted by in Brand Strategy, Business Management, crisis management, Media Relations.

It is a classic and relevant example of someone getting out in front of the story. Suh could’ve very well left well enough alone, allowing the reputation to fester and living with the consequences. But a negative public perception was affecting his ability to be successful on the field (and likely in the endorsement arena—the rest of the “business” associated with professional sports), so he took action to correct it.

4 Ways Thinking Like a Lyricist Creates Better Media Relations

Posted by in Media, Media Relations.

Stephen Sondheim has written music and lyrics for some of the most enduring musicals of the last half a century. I have no idea if he has ever written a press release, yet the lines he wrote could have emerged in whole from the textbook for PR 101:

The Many Masks of PR Professionals

Posted by in Marketing, Media Relations.

At trick-or-treating time when costumes aren’t easily identified, you commonly hear “What are you exactly?” At many points where I share with others for the first time that I have a Public Relations degree, I commonly hear “What are you exactly?” I am happy to say that although I decided to graduate in the crux of this uncertain economic climate, I picked a profession that dressed me for success.

In honor of Halloween, I started thinking about the many masks of PR pros—masks that enable us to be anything we want to be. We can carve our craft any way we want it to face.