Tweet Is a crisis still a crisis if the majority of the audience is laughing? Many of us have already heard of the disgruntled JetBlue flight attendant who made a daring escape from a flight yesterday. JetBlue has had its fair share of crises over the past few years but to me, this story isn’t [...]
Tweet I don’t go on vacation to think about work, but sometimes it’s unavoidable. I just returned this week from a vacation to northern Michigan (yes, that which Kid Rock sings of), and it’s good to be back into the swing of things. Though my primary mission for the seven-day juggernaut was to escape the [...]
Posted on July 15th, 2010 in Detroit
Jason Falls, social media educator, social media strategist and public relations professional, has been hanging out in Detroit for the past couple days. He graced us with his southern charm at a Tweetup at the Royal Oak Brewery Tuesday night.
Tweet The crisis communications plans of yesteryear are due for an addendum, and without it, you’re more at risk than ever before. Most company leaders do not lie awake at night worried about the next publicity crisis that will come their way. Especially for smaller organizations, communications crises are things that happen to other people’s [...]
Posted on June 10th, 2010 in Public Relations, social media
Tweet What if you could provide a recurring e-mail blast that your audience HAD to open in order to be effective at their jobs? You’d have HARO. HARO’s recent acquisition by Vocus is illustrative of the oft-preached axiom of value-oriented e-mail marketing: If you provide it, they will come. But what is “value”? Well, that [...]
