When national brands are household names, telling new and relevant stories that captivate a local audience can sometimes be challenging, as the saying, “all news is local” often rings true. However, an effective local media relations strategy for a national brand can help create or revive a connection between the company and a local or regional audience, and generate meaningful coverage as a vital part of a broader communications strategy to drive company goals.
Posts Tagged: public relations advice
We’ve all had it—a pitch that feels like a sure thing. A pitch that sounds so perfect, you’re certain that elusive USA Today reporter you’ve been trying to connect with for months will gobble it up.
Working with media is a large part of what PR professionals do on a daily basis. While that can mean creating and distributing press releases, pitching and following up with reporters and editors, it’s not uncommon that, due to our key relationships, reporters come to us needing expert sources to comment on breaking news, stories or trends.
In a real estate market that has seen a wide range of ups and downs over the better part of 20 years, shopping center public relations has become an essential component to a well-managed location. In promoting wins for tenants, as well as highlighting vacancies in a positive light, shopping centers have found success in shaping the stories with agency help from PR professionals. However, without a strong social media component, these shopping center public relations initiatives run the risk of stumbling. Here are some tips on how you can incorporate social media into your PR strategy if you work with shopping centers.
Each of the four seasons has various trends and holidays associated with it—from back-to-school and holiday shopping, to tax season and how to beat the heat—and a plethora of media opportunities as a result. Regardless of the industry a business is in or the audience it’d targeting, there are opportunities to garner great media coverage by developing stories centered on seasons and holidays. The key is to take a step back and observe what’s going on around you. Ask this question: Is there a way to interject your business into a seasonal event or holiday happening in your local market or nationally?
For many clients, landing a spot on the front page of The New York Times or a segment on the “Today” show is the end-all be-all of public relations. But the truth is, the “ideal” placement—the one that will earn the customer the greatest amount of exposure, credibility and impact on business—varies dramatically depending on… Read more »