College helps us gain important skills that we will need to succeed in our PR careers, but we learn the most when we actually apply those skills.
Posts Tagged: PR
An Overview of Paper.li & What it Means to PR Pros
rue to the ever-evolving world of social media, there’s a new online tool that’s been popping up frequently in my Twitter stream. It’s called paper.li, and it organizes links shared on Twitter into a newspaper-style format.
JetBlue-er Sees Red and We're All Tickled Pink
Is a crisis still a crisis if the majority of the audience is laughing? Many of us have already heard of the disgruntled JetBlue flight attendant who made a daring escape from a flight yesterday. JetBlue has had its fair share of crises over the past few years but to me, this story isn’t so… Read more »
How I Spent My Summer Vacation
I don’t go on vacation to think about work, but sometimes it’s unavoidable. I just returned this week from a vacation to northern Michigan (yes, that which Kid Rock sings of), and it’s good to be back into the swing of things. Though my primary mission for the seven-day juggernaut was to escape the trappings… Read more »
Identity Names Three VPs to Reflect the Agency's Evolution
To reflect our progression from a PR/marketing agency to a fully integrated agency including teams that specialize in helping clients with social media strategies and Web and graphic design, we’ve appointed three vice presidents to actively be involved in the strategic planning of Identity’s future.
A PR Pro's Secret Weapon: Asking Smart Questions
Choosing to attend a university two hours from where I grew up and studying abroad for a semester in Chile taught me the importance of independence. Once I stepped into the world of a PR professional, I got a true taste of self-sufficiency and how trial-and-error can be more educational than the “inquire before attempt”… Read more »






