Tweet Is a crisis still a crisis if the majority of the audience is laughing? Many of us have already heard of the disgruntled JetBlue flight attendant who made a daring escape from a flight yesterday. JetBlue has had its fair share of crises over the past few years but to me, this story isn’t [...]

Tweet I don’t go on vacation to think about work, but sometimes it’s unavoidable. I just returned this week from a vacation to northern Michigan (yes, that which Kid Rock sings of), and it’s good to be back into the swing of things. Though my primary mission for the seven-day juggernaut was to escape the [...]

To reflect our progression from a PR/marketing agency to a fully integrated agency including teams that specialize in helping clients with social media strategies and Web and graphic design, we’ve appointed three vice presidents to actively be involved in the strategic planning of Identity’s future.

Tweet Choosing to attend a university two hours from where I grew up and studying abroad for a semester in Chile taught me the importance of independence. Once I stepped into the world of a PR professional, I got a true taste of self-sufficiency and how trial-and-error can be more educational than the “inquire before [...]

Jason Falls, social media educator, social media strategist and public relations professional, has been hanging out in Detroit for the past couple days. He graced us with his southern charm at a Tweetup at the Royal Oak Brewery Tuesday night.

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