The public relations industry has been doing a lot of navel gazing and soul searching of late, trying to determine and to profess where the industry stands in the modern era. The contraction of traditional media has driven some to go so far as to proclaim that PR is dead, or at least to ask [...]
It’s that time of year again — time to make a well-intended list of our top priorities for the new year…all of which we’ll forget come January 16th or so.
But it shouldn’t be so. When doing your company’s strategic planning, new year’s resolutions are not made to be broken — they chart your company’s success [...]
Yesterday, Google announced major changes to their search service with the integration of real-time search results.
Beginning in a few days, recent updates on sites like Twitter and brand new blog posts will appear on the search results page, exposing the millions of people who visit Google each month to conversations taking place within public communities. [...]
The recent so-called “Balloon Boy” hoax provides a teachable moment with respect to blatant publicity ploys. As PR professionals, it is our job to separate the newsworthy wheat from the chaff of fluff, and to counsel our clients on ways to avoid being perceived as publicity hounds.
Here, then, is a sneak peek into some of [...]
If that is the truth, and we decide what sells, then why am I so skeptical?
