Posts Tagged: Pepsi

What's Your Favorite Rebrand?

Posted by in Advertising, Brand Strategy, Identity Stuff, Marketing.

On the heels of our recent brand relaunch, and even leading up to it, the team here has had some spirited discussions regarding successful — and some not so successful — rebranding efforts. We’ve talked about the good, the bad, and the ugly. For me, one of the most successful brand reinventions over the course… Read more »

Pepsi to Switch Ad Firms

Posted by in Advertising, Brand Strategy, Marketing.

This has to sting a little. After 48 years, Pepsi is switching creative firms for branding and communications. NEW YORK PepsiCo is shifting lead U.S. creative duties on its flagship cola brand as well as Diet Pepsi from BBDO to TBWAChiatDay, Pepsi said today. Major media spending on the Pepsi and Diet Pepsi brands exceeded $90… Read more »