Don’t worry…this post is “G” rated. The “naked” I’m referring to here is freedom from fear. According to Getting Naked, an outstanding business book written by Patrick Lencioni, the main thing that comes between service providers and unwavering client loyalty is just that—fear. Three fears, to be exact. In this post, I will provide an overview of the book, expounding upon concepts that are particularly prevalent in the daily lives of PR professionals. I’ll also provide a few examples of effective execution I have seen here at Identity.