A colleague had a great point today. For us PR practitioners who pride ourselves on our long-term, symbiotic relationships with members of the media, one constituent can be too often overlooked: freelance writers. As print media continue to trim newsroom jobs, these freelance journalists are increasingly called upon to provide content. Your relationships with these… Read more »
We hear a lot in our business about “crisis communications” and “crisis management.” This begs the question: When is something a crisis, and when is it merely a problem? For example, if I told you that there was a phenomenon affecting less than two percent of homeowners, would you consider that a crisis, or a… Read more »
Each year I marvel at the sheer magnitude and enormous success of the Susan G. Komen Breast Cancer 3 Day walk coordinated in cities around the country. Not only was I humbled and awed at the experience when my wife walked (60 miles in three days) it for the first time a couple of years… Read more »
