Posts Tagged: media relations

Hyperlocal News Lessons Learned From Patch Struggles

Posted by in Media Relations.

Last month, news leaked that Patch, AOL’s hyperlocal news network, could be shutting down. While the company has since come out to deny those reports (and the websites are still up and running), the community news service has had its share of trouble, with AOL laying off roughly 40 percent of its Patch work force in August 2013.

Public Relations Advice For New Professionals

Posted by in Communication Advice, Media Relations.

As a public relations professional, now a partner after having started as an account assistant at Identity nine years ago, I’ve learned invaluable lessons, heard great public relations advice and lived the ups and downs of building a career in this challenging field. I started thinking more about this topic after a great event we… Read more »

Social Media is the Perfect Complement to Shopping Center Public Relations

Posted by in Social Media.

In a real estate market that has seen a wide range of ups and downs over the better part of 20 years, shopping center public relations has become an essential component to a well-managed location. In promoting wins for tenants, as well as highlighting vacancies in a positive light, shopping centers have found success in shaping the stories with agency help from PR professionals. However, without a strong social media component, these shopping center public relations initiatives run the risk of stumbling. Here are some tips on how you can incorporate social media into your PR strategy if you work with shopping centers.

Why Your Media Relations Strategy Should Change With the Seasons

Posted by in Media Relations.

Each of the four seasons has various trends and holidays associated with it—from back-to-school and holiday shopping, to tax season and how to beat the heat—and a plethora of media opportunities as a result. Regardless of the industry a business is in or the audience it’d targeting, there are opportunities to garner great media coverage by developing stories centered on seasons and holidays. The key is to take a step back and observe what’s going on around you. Ask this question: Is there a way to interject your business into a seasonal event or holiday happening in your local market or nationally?

High Performance Tips: Media Relations Lessons From a USSR Sports Machine

Posted by in Media Relations.

As a kid, I was a competitive figure skater with a stern Russian coach and a training regimen that made CrossFit look like hopscotch. I learned quite a few life lessons from that world of practicing, perfecting and performing at a high level—many of which apply to PR and business. Once, when I was about… Read more »