This past January, the Identity team took on the challenge of launching three (yes, three!) new brands in five days. With specialists in brand experience, creative, media relations and marketing, and social media, Identity leads companies through every step of the rebranding process—whether it involves refreshing a company’s brand image, launching an entirely new brand… Read more »
We’re loving the new look of the Who, Identity’s quarterly newsletter. If you haven’t gotten the chance to take a look at it, lucky you! It’s now available online for your viewing pleasure at identitypr.com/who. Whether you’re looking to up your luck heading into spring or feeling fortunate in 2013 already, take a look at… Read more »
At Identity, great work is important to us. It’s not just an expectation, it’s our business model. We live it. We breathe it. You can check out some of the great work and case studies on our website. This post is part of a continuing series in which we provide additional commentary from the case studies featured on… Read more »
Throughout the 2012 college football season, fans cheered on Manti Te’o for his courage and ability to beat the emotional odds despite losing his grandma and girlfriend within a matter of hours. We applauded as he led Notre Dame’s football team to a near-perfect season. The story had the makings of the next “Rudy” movie…. Read more »
At Identity, great work is important to us. It’s not just an expectation, it’s our business model. We live it. We breathe it. You can check out some of the great work and case studies on our website. This post is part of a continuing series in which we provide additional commentary from the case studies featured… Read more »
As public relations professionals, we are taught it is better to be proactive instead of reactive. Former professional cyclist Lance Armstrong and his team, however, took a different bike path, and it is one we can all learn from. At any point in time, we could find ourselves tasked with the challenge of orchestrating damage… Read more »
