A PR case study on how Identity leveraged our media relations, social media and event planning expertise to introduce SEA LIFE Michigan to the community.
Posts Tagged: media relations
It’s no secret that the journalism industry as a whole has undergone a seismic shift in the past decade. From the unprecedented popularity of social media platforms and the economic collapse of the late 2000s, to today’s charge to mobile and the ever-shortening news cycle, traditional journalism has had to evolve.
Trade shows and conferences aren’t just about networking, finding vendors or prospecting clients. Connecting with media and garnering press coverage is a value add that many attendees forget, or don’t know how to leverage. Here are some tips and tricks for trade show PR.
With the summer at a close, it’s a good time to look at some of the biggest newsmakers and headlines from the last few months to figure out what they mean for your own public relations initiatives.
Already in 2014, we’ve seen the launch of several significant new media projects dedicated to exploring the link between big data and news. As PR professionals, we know it is critical to back up our media outreach with as many numbers as possible, but this new branch of journalism is taking that concept a step farther. In many cases, numbers are not just supporting the news – they are driving it.
When national brands are household names, telling new and relevant stories that captivate a local audience can sometimes be challenging, as the saying, “all news is local” often rings true. However, an effective local media relations strategy for a national brand can help create or revive a connection between the company and a local or regional audience, and generate meaningful coverage as a vital part of a broader communications strategy to drive company goals.