At Identity, we believe great marketing has the power to change the course of history. Great work is not just an expectation. It’s our business model. We live it and breathe it daily. You can check out some of our great work and case studies on our website. This case study post is part of a continuing series in which we provide additional commentary from the case studies featured on our site.
Posts Tagged: media relations
Last month, news leaked that Patch, AOL’s hyperlocal news network, could be shutting down. While the company has since come out to deny those reports (and the websites are still up and running), the community news service has had its share of trouble, with AOL laying off roughly 40 percent of its Patch work force in August 2013.
We’ve all had it—a pitch that feels like a sure thing. A pitch that sounds so perfect, you’re certain that elusive USA Today reporter you’ve been trying to connect with for months will gobble it up.
As a public relations professional, now a partner after having started as an account assistant at Identity nine years ago, I’ve learned invaluable lessons, heard great public relations advice and lived the ups and downs of building a career in this challenging field. I started thinking more about this topic after a great event we… Read more »
In a real estate market that has seen a wide range of ups and downs over the better part of 20 years, shopping center public relations has become an essential component to a well-managed location. In promoting wins for tenants, as well as highlighting vacancies in a positive light, shopping centers have found success in shaping the stories with agency help from PR professionals. However, without a strong social media component, these shopping center public relations initiatives run the risk of stumbling. Here are some tips on how you can incorporate social media into your PR strategy if you work with shopping centers.
Each of the four seasons has various trends and holidays associated with it—from back-to-school and holiday shopping, to tax season and how to beat the heat—and a plethora of media opportunities as a result. Regardless of the industry a business is in or the audience it’d targeting, there are opportunities to garner great media coverage by developing stories centered on seasons and holidays. The key is to take a step back and observe what’s going on around you. Ask this question: Is there a way to interject your business into a seasonal event or holiday happening in your local market or nationally?