Already in 2014, we’ve seen the launch of several significant new media projects dedicated to exploring the link between big data and news. As PR professionals, we know it is critical to back up our media outreach with as many numbers as possible, but this new branch of journalism is taking that concept a step farther. In many cases, numbers are not just supporting the news – they are driving it.
Posts Tagged: media relations
When national brands are household names, telling new and relevant stories that captivate a local audience can sometimes be challenging, as the saying, “all news is local” often rings true. However, an effective local media relations strategy for a national brand can help create or revive a connection between the company and a local or regional audience, and generate meaningful coverage as a vital part of a broader communications strategy to drive company goals.
At Identity, we believe great marketing has the power to change the course of history. Great work is not just an expectation. It’s our business model. We live it and breathe it daily. You can check out some of our great work and case studies on our website. This case study post is part of a continuing series in which we provide additional commentary from the case studies featured on our site.
Last month, news leaked that Patch, AOL’s hyperlocal news network, could be shutting down. While the company has since come out to deny those reports (and the websites are still up and running), the community news service has had its share of trouble, with AOL laying off roughly 40 percent of its Patch work force in August 2013.
We’ve all had it—a pitch that feels like a sure thing. A pitch that sounds so perfect, you’re certain that elusive USA Today reporter you’ve been trying to connect with for months will gobble it up.
As a public relations professional, now a partner after having started as an account assistant at Identity nine years ago, I’ve learned invaluable lessons, heard great public relations advice and lived the ups and downs of building a career in this challenging field. I started thinking more about this topic after a great event we… Read more »