Just like basketball players prepare for tournaments, business leaders should focus on preparing media relations plans for the madness of media attention.
Posts Tagged: media relations
Looking to maximize impact and refine your trade show and conference strategy? Here are Identity’s top 3 best practices for businesses at trade shows.
Utilizing AirAsia’s recent response as a real-time example, here are the top five steps for developing a crisis communications plan.
A PR case study on how Identity leveraged our media relations, social media and event planning expertise to introduce SEA LIFE Michigan to the community.
It’s no secret that the journalism industry as a whole has undergone a seismic shift in the past decade. From the unprecedented popularity of social media platforms and the economic collapse of the late 2000s, to today’s charge to mobile and the ever-shortening news cycle, traditional journalism has had to evolve.
Trade shows and conferences aren’t just about networking, finding vendors or prospecting clients. Connecting with media and garnering press coverage is a value add that many attendees forget, or don’t know how to leverage. Here are some tips and tricks for trade show PR.