We’ve all had it—a pitch that feels like a sure thing. A pitch that sounds so perfect, you’re certain that elusive USA Today reporter you’ve been trying to connect with for months will gobble it up.
Posts Tagged: media relations
As a public relations professional, now a partner after having started as an account assistant at Identity nine years ago, I’ve learned invaluable lessons, heard great public relations advice and lived the ups and downs of building a career in this challenging field. I started thinking more about this topic after a great event we… Read more »
In a real estate market that has seen a wide range of ups and downs over the better part of 20 years, shopping center public relations has become an essential component to a well-managed location. In promoting wins for tenants, as well as highlighting vacancies in a positive light, shopping centers have found success in shaping the stories with agency help from PR professionals. However, without a strong social media component, these shopping center public relations initiatives run the risk of stumbling. Here are some tips on how you can incorporate social media into your PR strategy if you work with shopping centers.
Each of the four seasons has various trends and holidays associated with it—from back-to-school and holiday shopping, to tax season and how to beat the heat—and a plethora of media opportunities as a result. Regardless of the industry a business is in or the audience it’d targeting, there are opportunities to garner great media coverage by developing stories centered on seasons and holidays. The key is to take a step back and observe what’s going on around you. Ask this question: Is there a way to interject your business into a seasonal event or holiday happening in your local market or nationally?
As a kid, I was a competitive figure skater with a stern Russian coach and a training regimen that made CrossFit look like hopscotch. I learned quite a few life lessons from that world of practicing, perfecting and performing at a high level—many of which apply to PR and business. Once, when I was about… Read more »
Good public relations starts with a strong foundation and a keen understanding of how to properly execute the components of a strategic communications plan. If you’re new to the PR industry, here are five tips you can implement to help you advance your knowledge, further your experience and achieve success for your clients. Proofread proofraed… Read more »