Posts Tagged: media relations advice

Why Your Media Relations Strategy Should Change With the Seasons

Posted by in Media Relations.

Each of the four seasons has various trends and holidays associated with it—from back-to-school and holiday shopping, to tax season and how to beat the heat—and a plethora of media opportunities as a result. Regardless of the industry a business is in or the audience it’d targeting, there are opportunities to garner great media coverage by developing stories centered on seasons and holidays. The key is to take a step back and observe what’s going on around you. Ask this question: Is there a way to interject your business into a seasonal event or holiday happening in your local market or nationally?

High Performance Tips: Media Relations Lessons From a USSR Sports Machine

Posted by in Media Relations.

As a kid, I was a competitive figure skater with a stern Russian coach and a training regimen that made CrossFit look like hopscotch. I learned quite a few life lessons from that world of practicing, perfecting and performing at a high level—many of which apply to PR and business. Once, when I was about… Read more »

5 Tips For Successful Media Follow Up Calls

Posted by in Media Relations.

In the public relations world, follow-up phone calls are a necessary evil. We understand media are inundated with press releases and emails from PR pros on a daily basis, which creates a necessity to follow up to ensure they received the information we sent. Trust me, we don’t want to sit down and make phone… Read more »