The Dark Knight is a pillar of marketing success, if only you look hard enough. I watched The Dark Knight for the umpteenth time last night, and it got me to thinking: What does Batman have in common with great marketers? Surprisingly, the comparisons are many, and the lessons learned, valuable: HAVE AN UNMISTAKABLE IDENTITY…. Read more »
Stop the tweets and Facebook status updates! LinkedIn has taken yet another step toward making its professional platform more social by introducing the “follow company” feature. The professional network announced the breaking interesting news today. I’m not writing this to tell you what you can and can’t do with this new feature (check out articles… Read more »
The most memorable videos of the last five years. Strange to think that only five years ago YouTube was born. In that short time, individuals, businesses, celebrities and animals have taken their turn in front of the camera to share their secrets, products, ideas and more with the world. Time recently posted its list of… Read more »
The public relations industry has been doing a lot of navel gazing and soul searching of late, trying to determine and to profess where the industry stands in the modern era. The contraction of traditional media has driven some to go so far as to proclaim that PR is dead, or at least to ask… Read more »
Interesting question. And one that we get a lot. The answer, of course, is not the same to all who pose it. So dependent on a company’s goals, mission, audience and industry — as well as its capacity to take on the work of maintaining a blog — is the answer, that I would not… Read more »
It’s that time of year again — time to make a well-intended list of our top priorities for the new year…all of which we’ll forget come January 16th or so. But it shouldn’t be so. When doing your company’s strategic planning, new year’s resolutions are not made to be broken — they chart your company’s… Read more »
