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	<title>id tags &#187; Marketing</title>
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	<link>http://identitypr.com/blog</link>
	<description>Leave a mark.</description>
	<lastBuildDate>Thu, 29 Jul 2010 16:40:50 +0000</lastBuildDate>
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		<item>
		<title>Identity Names Three VPs to Reflect the Agency&#8217;s Evolution</title>
		<link>http://identitypr.com/blog/2010/07/identity-names-three-vps-to-reflect-the-agencys-evolution/</link>
		<comments>http://identitypr.com/blog/2010/07/identity-names-three-vps-to-reflect-the-agencys-evolution/#comments</comments>
		<pubDate>Thu, 29 Jul 2010 16:40:50 +0000</pubDate>
		<dc:creator>Nikki Stephan</dc:creator>
				<category><![CDATA[Identity Stuff]]></category>
		<category><![CDATA[Andrea Bogos Trapani]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[fully integrated public relations]]></category>
		<category><![CDATA[Identity]]></category>
		<category><![CDATA[Identity Marketing & Public Relations]]></category>
		<category><![CDATA[Mark Winter]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Meghan Edwards]]></category>
		<category><![CDATA[new media]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Stacy Butts]]></category>

		<guid isPermaLink="false">http://identitypr.com/blog/?p=2822</guid>
		<description><![CDATA[To reflect our progression from a PR/marketing agency to a fully integrated agency including teams that specialize in helping clients with social media strategies and Web and graphic design, we've appointed three vice presidents to actively be involved in the strategic planning of Identity's future.]]></description>
		<wfw:commentRss>http://identitypr.com/blog/2010/07/identity-names-three-vps-to-reflect-the-agencys-evolution/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<title>Bros Icing Bros: Good or Bad PR?</title>
		<link>http://identitypr.com/blog/2010/06/bros-icing-bros-good-or-bad-pr/</link>
		<comments>http://identitypr.com/blog/2010/06/bros-icing-bros-good-or-bad-pr/#comments</comments>
		<pubDate>Wed, 09 Jun 2010 15:36:41 +0000</pubDate>
		<dc:creator>Nikki Stephan</dc:creator>
				<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Web]]></category>
		<category><![CDATA[Amy Mengel]]></category>
		<category><![CDATA[AT&T]]></category>
		<category><![CDATA[breast cancer]]></category>
		<category><![CDATA[Breast Cancer Awareness Month]]></category>
		<category><![CDATA[Bros Icing Bros]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Good Morning America]]></category>
		<category><![CDATA[Lindsay Allen]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[mashable]]></category>
		<category><![CDATA[New York Times]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Smirnoff Ice]]></category>
		<category><![CDATA[Susan G. Komen Foundation]]></category>
		<category><![CDATA[viral]]></category>
		<category><![CDATA[viral marketing campaign]]></category>

		<guid isPermaLink="false">http://identitypr.com/blog/?p=2627</guid>
		<description><![CDATA[<a href=http://identitypr.com/blog/2010/06/bros-icing-bros-good-or-bad-pr/><img src=http://brosicingbros.com/wp-content/uploads/2010/06/icedbro245-290x387.jpg class=imgtfe hspace=5 align=left width=100  border=0></a>If you&#8217;re not a &#8220;bro&#8221;, you may have yet to learn about the latest trend that has quickly gone viral. Bros Icing Bros is a very simple game that has put a major spotlight on Smirnoff Ice, a drink that wasn&#8217;t very popular among the male population until this craze started. Here&#8217;s how it works: [...]]]></description>
		<wfw:commentRss>http://identitypr.com/blog/2010/06/bros-icing-bros-good-or-bad-pr/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>What Can Marketers Learn from Batman?</title>
		<link>http://identitypr.com/blog/2010/05/what-can-marketers-learn-from-batman/</link>
		<comments>http://identitypr.com/blog/2010/05/what-can-marketers-learn-from-batman/#comments</comments>
		<pubDate>Tue, 04 May 2010 15:52:17 +0000</pubDate>
		<dc:creator>Tom Nixon</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Web]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[Batman]]></category>

		<guid isPermaLink="false">http://identitypr.com/blog/?p=2469</guid>
		<description><![CDATA[<a href=http://identitypr.com/blog/2010/05/what-can-marketers-learn-from-batman/><img src=http://identitypr.com/blog/wp-content/uploads/2010/05/Picture-1.png class=imgtfe hspace=5 align=left width=100  border=0></a>The Dark Knight is a pillar of marketing success, if only you look hard enough. I watched The Dark Knight for the umpteenth time last night, and it got me to thinking: What does Batman have in common with great marketers? Surprisingly, the comparisons are many, and the lessons learned, valuable: HAVE AN UNMISTAKABLE IDENTITY. [...]]]></description>
		<wfw:commentRss>http://identitypr.com/blog/2010/05/what-can-marketers-learn-from-batman/feed/</wfw:commentRss>
		<slash:comments>10</slash:comments>
		</item>
		<item>
		<title>Is LinkedIn&#8217;s &#8220;Follow Company&#8221; a Smart Move or Unnecessary?</title>
		<link>http://identitypr.com/blog/2010/04/is-linkedins-follow-company-a-smart-move-or-unnecessary/</link>
		<comments>http://identitypr.com/blog/2010/04/is-linkedins-follow-company-a-smart-move-or-unnecessary/#comments</comments>
		<pubDate>Fri, 30 Apr 2010 01:19:25 +0000</pubDate>
		<dc:creator>Nikki Stephan</dc:creator>
				<category><![CDATA[social media]]></category>
		<category><![CDATA[follow company]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[MediaPost]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Razorfish]]></category>
		<category><![CDATA[Read Write Web]]></category>
		<category><![CDATA[Shiv Singh]]></category>
		<category><![CDATA[TechCrunch]]></category>

		<guid isPermaLink="false">http://identitypr.com/blog/?p=2464</guid>
		<description><![CDATA[Stop the tweets and Facebook status updates! LinkedIn has taken yet another step toward making its professional platform more social by introducing the &#8220;follow company&#8221; feature. The professional network announced the breaking interesting news today. I&#8217;m not writing this to tell you what you can and can&#8217;t do with this new feature (check out articles [...]]]></description>
		<wfw:commentRss>http://identitypr.com/blog/2010/04/is-linkedins-follow-company-a-smart-move-or-unnecessary/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>YouTube Turns Five</title>
		<link>http://identitypr.com/blog/2010/03/youtube-turns-five/</link>
		<comments>http://identitypr.com/blog/2010/03/youtube-turns-five/#comments</comments>
		<pubDate>Tue, 30 Mar 2010 15:59:39 +0000</pubDate>
		<dc:creator>Amanda Ming</dc:creator>
				<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[Identity]]></category>
		<category><![CDATA[Identity Marketing & Public Relations]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[TIME Magazine]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://identitypr.com/blog/?p=2349</guid>
		<description><![CDATA[The most memorable videos of the last five years. Strange to think that only five years ago YouTube was born. In that short time, individuals, businesses, celebrities and animals have taken their turn in front of the camera to share their secrets, products, ideas and more with the world. Time recently posted its list of [...]]]></description>
		<wfw:commentRss>http://identitypr.com/blog/2010/03/youtube-turns-five/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>What Is Public Relations in 2010?</title>
		<link>http://identitypr.com/blog/2010/02/what-is-public-relations-in-2010/</link>
		<comments>http://identitypr.com/blog/2010/02/what-is-public-relations-in-2010/#comments</comments>
		<pubDate>Wed, 03 Feb 2010 21:49:57 +0000</pubDate>
		<dc:creator>Tom Nixon</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Graphic Design]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Web]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[fully integrated public relations]]></category>
		<category><![CDATA[PR]]></category>

		<guid isPermaLink="false">http://identitypr.com/blog/?p=2120</guid>
		<description><![CDATA[The public relations industry has been doing a lot of navel gazing and soul searching of late, trying to determine and to profess where the industry stands in the modern era. The contraction of traditional media has driven some to go so far as to proclaim that PR is dead, or at least to ask [...]]]></description>
		<wfw:commentRss>http://identitypr.com/blog/2010/02/what-is-public-relations-in-2010/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Should I Have a Blog?</title>
		<link>http://identitypr.com/blog/2010/01/should-i-have-a-blog-2/</link>
		<comments>http://identitypr.com/blog/2010/01/should-i-have-a-blog-2/#comments</comments>
		<pubDate>Tue, 12 Jan 2010 15:00:10 +0000</pubDate>
		<dc:creator>Tom Nixon</dc:creator>
				<category><![CDATA[Graphic Design]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[Web]]></category>

		<guid isPermaLink="false">http://identitypr.com/blog/?p=2085</guid>
		<description><![CDATA[<a href=http://identitypr.com/blog/2010/01/should-i-have-a-blog-2/><img src=http://identitypr.com/blog/wp-content/uploads/2010/01/computer-dog.jpg class=imgtfe hspace=5 align=left width=100  border=0></a>Interesting question. And one that we get a lot. The answer, of course, is not the same to all who pose it. So dependent on a company&#8217;s goals, mission, audience and industry — as well as its capacity to take on the work of maintaining a blog — is the answer, that I would not [...]]]></description>
		<wfw:commentRss>http://identitypr.com/blog/2010/01/should-i-have-a-blog-2/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>New Year&#8217;s Resolutions for PR</title>
		<link>http://identitypr.com/blog/2009/12/new-years-resolutions-for-pr/</link>
		<comments>http://identitypr.com/blog/2009/12/new-years-resolutions-for-pr/#comments</comments>
		<pubDate>Mon, 28 Dec 2009 14:01:50 +0000</pubDate>
		<dc:creator>Tom Nixon</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Graphic Design]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Web]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[pr new year's resolutions]]></category>

		<guid isPermaLink="false">http://identitypr.com/blog/?p=2040</guid>
		<description><![CDATA[<a href=http://identitypr.com/blog/2009/12/new-years-resolutions-for-pr/><img src=http://identitypr.com/blog/wp-content/uploads/2009/12/Baby-New-Year.jpg class=imgtfe hspace=5 align=left width=100  border=0></a>It&#8217;s that time of year again — time to make a well-intended list of our top priorities for the new year&#8230;all of which we&#8217;ll forget come January 16th or so. But it shouldn&#8217;t be so. When doing your company&#8217;s strategic planning, new year&#8217;s resolutions are not made to be broken — they chart your company&#8217;s [...]]]></description>
		<wfw:commentRss>http://identitypr.com/blog/2009/12/new-years-resolutions-for-pr/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Social Networking and Social Media (and why they&#8217;re not the same)</title>
		<link>http://identitypr.com/blog/2009/10/social-networking-and-social-media-and-why-theyre-not-the-same/</link>
		<comments>http://identitypr.com/blog/2009/10/social-networking-and-social-media-and-why-theyre-not-the-same/#comments</comments>
		<pubDate>Thu, 22 Oct 2009 17:42:15 +0000</pubDate>
		<dc:creator>Tom Nixon</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[prospecting]]></category>

		<guid isPermaLink="false">http://identitypr.com/blog/?p=1770</guid>
		<description><![CDATA[As I was sitting with a prospective client this week, I was asked a familiar but interesting question: &#8220;Does social media work for business-to-business companies?&#8221; It&#8217;s a fair question, and one we hear a lot. One can accessibly and intuitively grasp how social media marketing can benefit a well-known consumer brand, but it is more [...]]]></description>
		<wfw:commentRss>http://identitypr.com/blog/2009/10/social-networking-and-social-media-and-why-theyre-not-the-same/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>who decides what sells?</title>
		<link>http://identitypr.com/blog/2009/09/who-decides-what-sells/</link>
		<comments>http://identitypr.com/blog/2009/09/who-decides-what-sells/#comments</comments>
		<pubDate>Tue, 15 Sep 2009 18:53:08 +0000</pubDate>
		<dc:creator>Meghan Edwards</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Michigan]]></category>
		<category><![CDATA[Detroit]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Public Relations]]></category>

		<guid isPermaLink="false">http://identitypr.com/blog/?p=1648</guid>
		<description><![CDATA[If that is the truth, and we decide what sells, then why am I so skeptical? ]]></description>
		<wfw:commentRss>http://identitypr.com/blog/2009/09/who-decides-what-sells/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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