Tweet I was reading my preferred industry e-newsletter this afternoon and one article in particular caught my attention. Entitled “Four WOM (Word of Mouth) Stats Every Marketer Must Know”, the piece reveals four key pieces of information about what consumers are really discussing and where they are (and aren’t) having the conversations. The first statistic [...]
Tweet I don’t go on vacation to think about work, but sometimes it’s unavoidable. I just returned this week from a vacation to northern Michigan (yes, that which Kid Rock sings of), and it’s good to be back into the swing of things. Though my primary mission for the seven-day juggernaut was to escape the [...]
Posted on July 29th, 2010 in Identity Stuff
To reflect our progression from a PR/marketing agency to a fully integrated agency including teams that specialize in helping clients with social media strategies and Web and graphic design, we’ve appointed three vice presidents to actively be involved in the strategic planning of Identity’s future.
Posted on June 09th, 2010 in Public Relations, Web
Tweet If you’re not a “bro”, you may have yet to learn about the latest trend that has quickly gone viral. Bros Icing Bros is a very simple game that has put a major spotlight on Smirnoff Ice, a drink that wasn’t very popular among the male population until this craze started. Here’s how it [...]
Posted on May 04th, 2010 in Advertising, Branding, Marketing, Media, Public Relations, Web, social media, social networking
Tweet The Dark Knight is a pillar of marketing success, if only you look hard enough. I watched The Dark Knight for the umpteenth time last night, and it got me to thinking: What does Batman have in common with great marketers? Surprisingly, the comparisons are many, and the lessons learned, valuable: HAVE AN UNMISTAKABLE [...]
