The public relations industry has been doing a lot of navel gazing and soul searching of late, trying to determine and to profess where the industry stands in the modern era. The contraction of traditional media has driven some to go so far as to proclaim that PR is dead, or at least to ask [...]
Interesting question. And one that we get a lot.
The answer, of course, is not the same to all who pose it. So dependent on a company’s goals, mission, audience and industry — as well as its capacity to take on the work of maintaining a blog — is the answer, that I would not knee-jerkedly [...]
It’s that time of year again — time to make a well-intended list of our top priorities for the new year…all of which we’ll forget come January 16th or so.
But it shouldn’t be so. When doing your company’s strategic planning, new year’s resolutions are not made to be broken — they chart your company’s success [...]
As I was sitting with a prospective client this week, I was asked a familiar but interesting question: “Does social media work for business-to-business companies?” It’s a fair question, and one we hear a lot. One can accessibly and intuitively grasp how social media marketing can benefit a well-known consumer brand, but it is more [...]
If that is the truth, and we decide what sells, then why am I so skeptical?
