Posts Tagged: graphic design

Wrestling With a Decision: How I Knew Graphic Design Was My Passion

Posted by in Creative.

There’s a cliché about how we experience that moment when our life plan becomes clear and we realize what it is we want to do professionally. According to some, there’s a flash of insight, an epiphany or a moment of clarity when everything falls into place. My moment wasn’t like that. While I remember with… Read more »

Important Reminders When Choosing Imagery for Holiday Cards

Posted by in Graphic Design.

The holidays are upon us. As companies begin creating custom holiday cards to send to their clients/customers, vendors and other business partners, it’s important to keep in mind that there should be the right balance between looking like a holiday greeting and not offending recipients who are of different faiths.

How can you approach this task with tact and respect to avoid offending anyone who will receive one of your company holiday cards? A simple way to avoid unintentionally upsetting anyone is to have a strong understanding of what holiday imagery is associated with a specific faith. Some are obvious – most people know that “Merry Christmas” is related to Christianity.

Tips on How to Create Effective Signage

Posted by in Advertising, Graphic Design, Marketing.

Lately, as I drive to work each morning, I’ve been noticing a lot of signage – a lot of poor signage. Those small yard signs that you see at the intersections usually advertising a fair, church function or some sort of liquidation sale are so crammed full of information that you can’t even read it when you’re at the stop light 10 feet away. So, it got me thinking that perhaps some tips on effective sign and display design would be a good topic for my next blog post…

Signage is a very affordable means of advertising. There is a lot more to designing both indoor and outdoor signage than sometimes meets the eye. Most people don’t realize that there are many questions and factors that should be taken into consideration before and during the design process.

U.S. Postal Service Guidelines – What You Need to Know

Posted by in Graphic Design.

As a production coordinator and graphic designer, I have found myself endlessly searching through the United States Postal Service (USPS) site more often than I would like. Everything you have ever wanted to know (and didn’t want to know) about mailing something is right there at your fingertips – just waiting to be found. The hard part is finding it.