Posts Tagged: El Bulli

Five-and-a-Half Lessons in Creativity From the World’s Best Restaurant

Posted by in Creative.

“At the moment, taste doesn’t matter to us, that comes later. At the moment, what matters is whether something is magical, whether it opens up a new path.” -Ferran Adrià You wouldn’t think that one of the most innovative chefs in the world would ignore taste at any point in his culinary process. You wouldn’t think that… Read more »