If you’ve ever had a conversation with a client who doesn’t understand social media, you know convincing them of its importance can be extremely challenging. Clients are hesitant to embrace social media for several reasons, one of which is because anyone can publicly create negative content online about the client’s company. If enough recent negative [...]
Chris Brogan, New York Times Best-Selling Author, social media expert and all-around nice guy, paid a visit to Detroit on October 12, 2009 to speak at the Detroit Regional Chamber’s Maverick Marketing Mondays. After his presentation, I spent a few moments with Chris to recap some of the tips he shared. When you’re done watching, [...]
Yesterday marked a happy occasion for social media enthusiasts in the city of Detroit — Chris Brogan was here to talk social media before an audience at the Detroit Regional Chamber’s Maverick Marketing Mondays series. A few takeways: 1.) Think of social media as “outposts” to your “home base” — which could be your blog, [...]
To celebrate Chris Brogan’s return to Detroit on October 12th for the Detroit Regional Chamber’s upcoming Maverick Marketing Monday series, we are giving away three copies of his best-selling book, Trust Agents. Chris and co-author Julien Smith pack an amazing amount of valuable content into Trust Agents. The book reinforces why building trust through honesty [...]
Whether it be in the form of gold stars, “you’re a winner!” stickers, cool medals or just a pat on the back, it’s always a great feeling to receive a little recognition for your hard work. Identity Marketing & Public Relations was recently selected as one of Metro Detroit’s Five on the Rise by the [...]
