Toyota’s recently well publicized PR problems provide a timely reminder: It can take 20 years to build your reputation, and 20 minutes to ruin it.
For as long as I can remember, Toyota has been regarded as the pillar of quality, the standard bearer when it came to safety, reliability and durability. Along comes a massive [...]
In a recent effort to show the effectiveness of outdoor advertising, the Outdoor Advertising Association (OAA) launched a campaign in London aimed at working mothers. Not smart.
The campaign featured large signs on buses and buildings that read, “Career women make bad mothers.”
The idea was to get attention and it did. In an extremely negative way. [...]
So the onion keeps a-peelin’. And it’s not smelling any better for Tiger. I certainly wasn’t the only one who told ya so. But it’s clear that Tiger is not getting sound crisis management advice, and he’s getting predictable results.
As we noted, the story would go on…with or without Tiger’s cooperation in the media. Audio [...]
The recent so-called “Balloon Boy” hoax provides a teachable moment with respect to blatant publicity ploys. As PR professionals, it is our job to separate the newsworthy wheat from the chaff of fluff, and to counsel our clients on ways to avoid being perceived as publicity hounds.
Here, then, is a sneak peek into some of [...]
So this week the President sat down for a “beer summit” in hopes of achieving a “teachable moment” about race relations:
WASHINGTON — President Barack Obama hoisted a beer with a white policeman and a black professor Thursday evening, aiming to cool a dispute between them that had ignited a national debate and threatened to damage [...]
