The latest chapter confirms it: Tiger Woods and media relations simply don’t mix.
We and countless others have been chronicling for months how Tiger Woods’ handling of his PR crisis has been a case study in how NOT to handle horrible publicity. From his avoidance, to his non-statements, to his detached approach to message dissemination…nothing has [...]
Toyota’s recently well publicized PR problems provide a timely reminder: It can take 20 years to build your reputation, and 20 minutes to ruin it.
For as long as I can remember, Toyota has been regarded as the pillar of quality, the standard bearer when it came to safety, reliability and durability. Along comes a massive [...]
Tiger Woods seems to be immune to a lot…the laws of physics, the laws of nature, age, the complacency letdown. However, local authorities’ persistence would seem to indicate that he’s not immune to the laws of, well…laws. And is he even immune to the laws that govern public perception and ages-old conventional wisdom with respect [...]
May the PR gods smite me now for even delving into this topic. But, in listening to excerpts from Jon Gosselin’s interview on the radio, from last night’s ABC Primetime interview, I felt compelled to find a “teachable moment” among all of this buffoonery.
Jon, er…eloquently noted last night, among other brilliant revelations, about the press: [...]
Like most things, Major League Baseball’s decision to install instant replay now (in the middle of the season) got me thinking about PR. For one, erroneous homerun and fair/foul calls this year were creating a PR problem for MLB. So they addressed it. Quickly.
But, secondly, I think PR practitioners and their clients can learn something [...]
