“At the moment, taste doesn’t matter to us, that comes later. At the moment, what matters is whether something is magical, whether it opens up a new path.” -Ferran Adrià You wouldn’t think that one of the most innovative chefs in the world would ignore taste at any point in his culinary process. You wouldn’t think that… Read more »
Posts Tagged: creativity
Stephen Sondheim has written music and lyrics for some of the most enduring musicals of the last half a century. I have no idea if he has ever written a press release, yet the lines he wrote could have emerged in whole from the textbook for PR 101:
Prior to one Brent Eastman joining the Identity team, the term “ideation” was entirely foreign to me. According to Webster, the definition of ideation is simply “the capacity for or the act of forming or entertaining ideas.” Pretty straightforward on the surface, but, speaking from firsthand experience, the process of ideation can truly generate unique thoughts and concepts that one person sitting behind a desk would be hard pressed to develop. Thus, the following discussion of the Identity Creative Process.
How often do you look at an ad and say, “What in the world?” “Why is there a creepy baby talking?” or “Why are there random vikings in the Capital One commercials?” Sure, these campaigns are memorable, although, I will argue, not for any other underlying reason than ridiculous imagery. Milling around the Internet about three… Read more »
The Penny W. Stamps Speaker Series is a program at the University of Michigan (one that I attended for eight semesters every Thursday while I was a student) that is also open to the public. The program showcases all types of creative artists, including film and dance. Approximately once a semester, there is a lecture… Read more »