Like many forward-thinking companies out there, traditional media organizations have found that integrating social media into their operations has its benefits. In just a few years, new media has allowed journalists and outlets to touch their respective audiences on a more frequent basis, extend the reach of their content and build new relationships.

Tweet Crain’s Detroit Business’ “Why Detroit” contest gives Identity an opportunity to tackle one of Metro Detroit’s biggest challenges. The Identity team recently participated in Crain’s Detroit Business’ creative contest that challenged agencies and other creative minds to develop a campaign that would attract and retain 20-something creative talent to/in our region. As a firm [...]

Tweet Identity Places as Finalists in Crain’s Detroit Business Advertising and Viral Marketing Contest Congratulations to our graphics, Web development and social media teams: Our entry in Crain’s Detroit Business’ creative talent retention contest is among the final four, with winners to be announced in May: In December, Crain’s Detroit Business in partnership with Birmingham-based [...]

Tweet What is a second-stage company? Crain’s Detroit Business is describing it as: Second-stage companies are led by growth-focused entrepreneurs with market-ready products or services. They generally have revenue of $1 million-$50 million with employees in the 10-100 range. In an article announcing a newly added focus to Crain’s editorial content, Nancy Kaffer explains that: [...]

Tweet It’s the week before Labor Day, and local business publication Crain’s Detroit Business is taking an early vacation. A good one…a deserved one…and a very interesting one. The magazine on its homepage today issues notice that “Crain‘s is offering a August holiday edition in place of our usual print edition. You’ll be able to [...]

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