While many companies have learned social media isn’t just a fad, a whole slew of others are still working on understanding the importance of connecting with their communities online. The need to establish and build a social brand online is critical, but the biggest mistake you can make in building a social media presence is… Read more »
Posts Tagged: Christopher Barger
If you pay any attention to how large corporate companies are using social media for marketing and business purposes, you’re probably well aware of what Ford and General Motors are doing in the social space. Ford created the wildly popular Fiesta Movement and is very active on social channels. Not to mention Ford has a very smart and visible social media team leader – Scott Monty. General Motors created the Chevrolet SXSW Road Trip Challenge (which I was lucky enough to participate in this year with an amazing team) and also has a commanding presence on social channels. Former General Motors social media director Christopher Barger did an amazing job of giving Ford some major competition in the social space.
I attended the Brand Camp University conference last Friday and snagged a few of the speakers to share what they felt was the most important personal branding takeaway from their presentation.