Looking for the latest and greatest example of a buzz marketing campaign? Look no further than Droid’s “iDon’t” campaign:
If you watch the ad, one thing is conspicuous by its absence: the product. Droid is the new phone by Motorola for Verizon Wireless. Running the newest version of Google’s Android operating system, Droid promises an improved [...]
8-11 is here. You know what that means. “230″ has been revealed, and it’s just as most expected:
DETROITÂ (CNNMoney.com) — The Chevrolet Volt, GM’s electric car that’s expected to go on sale in late 2010, is projected to get an estimated 230 miles per gallon, the automaker announced Tuesday.
That exceptionally high government mileage rating could give [...]
This week’s Movie of the Week is our latest and greatest example of buzz marketing. I like to define this concept as: creating a buzz that something awesome is coming, as a way of marketing that something awesome when it comes. (Forgive the technical jargon.)
[Click here for the dedicated YouTube channel.]
From Advertising Age:
Perhaps you’ve seen [...]
