Posts Tagged: brandon chesnutt

An Overview of Paper.li & What it Means to PR Pros

Posted by in Media Relations, Social Media.

rue to the ever-evolving world of social media, there’s a new online tool that’s been popping up frequently in my Twitter stream. It’s called paper.li, and it organizes links shared on Twitter into a newspaper-style format.

Why Customer Service is the New Marketing

Posted by in Social Media.

If you’ve ever had a conversation with a client who doesn’t understand social media, you know convincing them of its importance can be extremely challenging. Clients are hesitant to embrace social media for several reasons, one of which is because anyone can publicly create negative content online about the client’s company. If enough recent negative… Read more »

From Our Political Desk…

Posted by in Detroit, Michigan, social networking, Web 2.0.

In case you hadn’t heard, our own Brandon Chesnutt served as a social media voice for a politician last week. Here is a portion of his recap: When I finally got the chance to get my hands dirty, I found a lot of similarities in the tactics used for building corporate social media strategies, with… Read more »