Posts Tagged: branding problems

How to Refocus Your Company Image & Avoid Brand Personality Disorder

Posted by in Brand Strategy.

We all remember that confusing feeling from when we were kids: walking into a restaurant and realizing that the smiling person seated in the first booth was your second grade teacher. She was dressed differently, laughing, seemingly relaxed and 100 percent out of character. Brands can create a similar cognitive dissonance for customers when they… Read more »