This past January, the Identity team took on the challenge of launching three (yes, three!) new brands in five days. With specialists in brand experience, creative, media relations and marketing, and social media, Identity leads companies through every step of the rebranding process—whether it involves refreshing a company’s brand image, launching an entirely new brand… Read more »
Today is an exciting day at the Identity office! First, we just announced that Andrea Trapani is now partner. She’s joining Mark Winter to help us continue growing the agency. Huge congrats to Andrea! Next, the social media team has been working hard on developing a video series. Today, we launched the first video in… Read more »
My philosophy on brand strategy has always been simple: Listen to what your market wants, and then give it to them. It sounds too easy to be true, but it is the most effective way to get your brand strategy back on track and working for you. Many companies spend a lot of time and money… Read more »
I started my Wednesday morning last week with a very disturbing e-mail from Brandon Chesnutt, our director of social media, sharing two unbelievable screen shots from a new competitor in the market. We’ll call her Voldemort. The first image was taken directly from Voldemort’s home page. As you can see from the following images from our… Read more »
In a recent post, we wrote about driving brand consistency and the challenges of keeping harmonious color throughout your entire brand in print. But, how do we achieve consistency when presenting digitally? Compared to print, a digital screen uses an entirely different process of displaying colors called RGB, meaning everything displayed on a screen is… Read more »
We all remember that confusing feeling from when we were kids: walking into a restaurant and realizing that the smiling person seated in the first booth was your second grade teacher. She was dressed differently, laughing, seemingly relaxed and 100 percent out of character. Brands can create a similar cognitive dissonance for customers when they… Read more »
