Posts Tagged: brand consitencies

How to Manage Color Consistencies For Effective Branding

Posted by in Brand Strategy.

Last month, in the first of our three-part series about managing brand consistencies, we discussed the importance of delivering a consistent brand experience and message. Even with the help of a Brand Standards Guide, maintaining a high level of brand consistency in today’s digital age can be challenging and often overwhelming.

Color recognition is one of the most powerful components of effective branding, which makes managing color across multiple platforms and communication channels a difficult part of brand management. Many of the world’s most successful brands are recognized instantly by their color, such as McDonald’s yellow, Coca-Cola’s red and Yahoo’s purple.