Tweet Light fare for this week: a behind the scenes look at FAIL blog. I’m not sure why I find this fascinating, but I do. If you’re not familiar, FAIL is a blog of well, fails…Google it to learn the back story. Such a simple, small idea turns into something big—and maybe that’s why I [...]

Tweet The second-most oft-asked question we get from clients, after “Should I have a blog?” is, “How do I know what to blog about?” (You do.) Or, sometimes it’s “Why would anyone care what I have to say?” (They do.) While there is no commonly accepted standard or code of conduct with respect to blogging, [...]

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Tweet I received some inspiration today from a recent post on the Wordles of popular pr blogs and how they compare/contrast. While Marc did an awesome job highlighting the similarities and differences between the blogs of PR, marketing and social media’s thought leaders, it got me thinking… How do the blogs of metro Detroit firms [...]

Tweet Let’s face it — social media isn’t a fad. The numbers don’t lie, more and more people are having online conversations everyday and sharing content, and many businesses are enjoying the benefits. Social media has opened doors and created new opportunities to connect with customers, collaborate with employees and grow overall brand awareness in [...]

Tweet That is a bold redesign, Andrea. If you click on the link, it’s readily apparent that this will look like few other newspapers in the country. In the modern era, where even a long blog post seems too time-consuming to be bothered with, it seems imperative that the “old media” move in this direction. [...]

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