…this might be enough to make the likes of Chris Heckman and the rest of our design team cringe: The rejected Obama logos. I guess it’s not fair to pick on rejected logos, but it’s pretty clear that what they ended up with was head and shoulders above the other initial ideas.
Today, TIME Magazine announced its 2008 Person of the Year — and, thank heavens, no reflective devices were necessary. While the editors would have us think that the choice was hotly debated and up-in-the-air until the last second, I think the first African American President of the United States in history had a leg up [...]
Remember when I said that Barack Obama had the best brand of all of the candidates at the time? (Of course you don’t, but a girl can dream, can’t she?) Well, you might say he’s the “BMW” of presidential brands, while John McCain is the Ford. Or, John McCain is 24′s Jack Bauer, while Barack [...]
I agree, Paul. This points to a lesson in marketing communications: Don’t be afraid to show your audience who you really are. People connect with realness…and they see right through put-on image-making. There is a fine line between being yourself for realness’s sake and being who you think people want you to be. The latter [...]
The scary thing, Anne, is that Paris’s articulation of an energy plan makes more sense than that of either candidate, and is messaged more understandably and more convincingly than what either candidate has been able to manage. Be afraid. Be very afraid. Kudos <gasp, shriek> to Hilton’s PR handlers and writers. Great move, and executedly [...]
