Posts Tagged: Bank of Ann Arbor

Going Local Goes Big for Bank of Ann Arbor

Posted by in Advertising, Brand Strategy, Media Relations, Michigan.

It’s been in the PR best practices for as long as I can remember: Find the local angle, and give the publication, station or blog something its readers will care about consuming.

Even though this is one of the cardinal rules of PR — the ones posted to the bulletin board hanging next to your desk — it is often a challenge that falls short of the mark. To really pitch to the local flavor of the tiny town that is home to your client and its customers takes time, research and resources. Before you develop a pitch that only sideswipes the local lifeblood, take a look at the impact Bank of Ann Arbor has made in appealing to its very local client base.