http://identitypr.com/blog Leave a mark. Thu, 29 Jul 2010 16:40:50 +0000 en hourly 1 http://wordpress.org/?v=3.0 http://identitypr.com/blog/2010/06/the-iphone-4-worth-the-wait/ http://identitypr.com/blog/2010/06/the-iphone-4-worth-the-wait/#comments Fri, 25 Jun 2010 17:34:30 +0000 Erin Sabo http://identitypr.com/blog/?p=2665 So I was walking through Somerset yesterday evening and it came to my attention that there was a ridiculous line stretching across the majority of the Macy’s wing leading to the Apple store. Perhaps I live under a rock…I didn’t even know the new version of the iPhone was out until 6:00 p.m. yesterday. Apparently [...]]]> http://identitypr.com/blog/2010/06/the-iphone-4-worth-the-wait/feed/ 0 http://identitypr.com/blog/2010/06/print-advertising-still-entertaining-after-all-these-years/ http://identitypr.com/blog/2010/06/print-advertising-still-entertaining-after-all-these-years/#comments Tue, 15 Jun 2010 18:00:26 +0000 Erin Sabo http://identitypr.com/blog/?p=2648 A recent PR Daily Newsfeed referenced a great article that highlights 60 humorous ads. Even though most people are swamped with work, family, kids and other engagements these days, it seems that a creative, pithy ad will still garner attention. My particular favorite? The Bug Funeral Ad. Ahh…the mini cars got me. They look just [...]]]> http://identitypr.com/blog/2010/06/print-advertising-still-entertaining-after-all-these-years/feed/ 0 http://identitypr.com/blog/2010/05/what-can-marketers-learn-from-batman/ http://identitypr.com/blog/2010/05/what-can-marketers-learn-from-batman/#comments Tue, 04 May 2010 15:52:17 +0000 Tom Nixon http://identitypr.com/blog/?p=2469 The Dark Knight is a pillar of marketing success, if only you look hard enough. I watched The Dark Knight for the umpteenth time last night, and it got me to thinking: What does Batman have in common with great marketers? Surprisingly, the comparisons are many, and the lessons learned, valuable: HAVE AN UNMISTAKABLE IDENTITY. [...]]]> http://identitypr.com/blog/2010/05/what-can-marketers-learn-from-batman/feed/ 10 http://identitypr.com/blog/2010/03/news-stories-gone-awry-legendary-typos/ http://identitypr.com/blog/2010/03/news-stories-gone-awry-legendary-typos/#comments Fri, 19 Mar 2010 17:22:42 +0000 Erin Sabo http://identitypr.com/blog/?p=2306 Every now and then, reporters and editors make mistakes…some larger than others. Today’s PR Daily News features a goody from the Huffington Post—the 10 funniest newspaper corrections. My particular favorite? I can only imagine the hardship this misprint must have caused the two people who could actually read it. Enjoy! share]]> http://identitypr.com/blog/2010/03/news-stories-gone-awry-legendary-typos/feed/ 0 http://identitypr.com/blog/2010/01/fastest-way-to-kill-an-advertising-campaign-insult-mothers/ http://identitypr.com/blog/2010/01/fastest-way-to-kill-an-advertising-campaign-insult-mothers/#comments Tue, 12 Jan 2010 14:09:55 +0000 Meghan Edwards http://identitypr.com/blog/?p=2080 http://identitypr.com/blog/2010/01/fastest-way-to-kill-an-advertising-campaign-insult-mothers/feed/ 0 http://identitypr.com/blog/2009/11/what-can-twitter-teach-us-about-advertising/ http://identitypr.com/blog/2009/11/what-can-twitter-teach-us-about-advertising/#comments Wed, 18 Nov 2009 19:01:51 +0000 Tom Nixon http://identitypr.com/blog/?p=1913 The 140-character world. That’s where we live nowadays, thanks to Twitter and other social media sites where “status updates” proliferate. Thanks to a bombardment of byte-sized packets of information and headlines, we have been conditioned to have the attention span of an infant newt. As a result, marketers must play to our ADD-influenced personae. At [...]]]> http://identitypr.com/blog/2009/11/what-can-twitter-teach-us-about-advertising/feed/ 3 http://identitypr.com/blog/2009/07/advertising-is-to-blame/ http://identitypr.com/blog/2009/07/advertising-is-to-blame/#comments Fri, 31 Jul 2009 13:36:54 +0000 Tom Nixon http://identitypr.com/blog/?p=1518 http://identitypr.com/blog/2009/07/advertising-is-to-blame/feed/ 0 http://identitypr.com/blog/2009/07/11-things-a-failed-music-career-taught-me-about-pr/ http://identitypr.com/blog/2009/07/11-things-a-failed-music-career-taught-me-about-pr/#comments Mon, 27 Jul 2009 14:15:04 +0000 Tom Nixon http://identitypr.com/blog/?p=1497 It might be hard to believe looking at me now, but a full-time music career and pursuit of rock-and-roll stardom preceded my foray into marketing and public relations. That’s me in the center down there…looking too cool for school. But what I learned as a starving artist back in the early 90s taught me the [...]]]> http://identitypr.com/blog/2009/07/11-things-a-failed-music-career-taught-me-about-pr/feed/ 4 http://identitypr.com/blog/2009/07/prs-most-coveted-magazines-failing/ http://identitypr.com/blog/2009/07/prs-most-coveted-magazines-failing/#comments Thu, 16 Jul 2009 13:36:10 +0000 Tom Nixon http://identitypr.com/blog/?p=1468 It’s one thing to stand idly by while we watch the Suburban Shopper go belly up, but quite another when we hear news of BusinessWeek‘s struggles and pending sale. It’s enough to make you take a totally fresh look at the media business, and the PR business. For as long as I can remember, there [...]]]> http://identitypr.com/blog/2009/07/prs-most-coveted-magazines-failing/feed/ 0 http://identitypr.com/blog/2009/06/movies-of-the-week/ http://identitypr.com/blog/2009/06/movies-of-the-week/#comments Fri, 19 Jun 2009 18:43:40 +0000 Tom Nixon http://identitypr.com/blog/?p=1371 http://identitypr.com/blog/2009/06/movies-of-the-week/feed/ 0