In a recent effort to show the effectiveness of outdoor advertising, the Outdoor Advertising Association (OAA) launched a campaign in London aimed at working mothers. Not smart.
The campaign featured large signs on buses and buildings that read, “Career women make bad mothers.”
The idea was to get attention and it did. In an extremely negative way. [...]
The 140-character world. That’s where we live nowadays, thanks to Twitter and other social media sites where “status updates” proliferate. Thanks to a bombardment of byte-sized packets of information and headlines, we have been conditioned to have the attention span of an infant newt.
As a result, marketers must play to our ADD-influenced personae. At Identity, [...]
Posted on July 31st, 2009 in Advertising, Movie of the Week
This week’s Movie of the Week comes to us courtesy of Craig Ferguson, who makes the point that advertising, beginning in the late 50s and early 60s, set forth a societal downward spiral to the point where, today, “everything sucks.”
Posted on July 27th, 2009 in Advertising, Branding, Marketing, Public Relations, social media, social networking
It might be hard to believe looking at me now, but a full-time music career and pursuit of rock-and-roll stardom preceded my foray into marketing and public relations. That’s me in the center down there…looking too cool for school.
But what I learned as a starving artist back in the early 90s taught me the basics [...]
It’s one thing to stand idly by while we watch the Suburban Shopper go belly up, but quite another when we hear news of BusinessWeek’s struggles and pending sale. It’s enough to make you take a totally fresh look at the media business, and the PR business.
For as long as I can remember, there have [...]
