Tweet So I was walking through Somerset yesterday evening and it came to my attention that there was a ridiculous line stretching across the majority of the Macy’s wing leading to the Apple store. Perhaps I live under a rock…I didn’t even know the new version of the iPhone was out until 6:00 p.m. yesterday. [...]
Tweet A recent PR Daily Newsfeed referenced a great article that highlights 60 humorous ads. Even though most people are swamped with work, family, kids and other engagements these days, it seems that a creative, pithy ad will still garner attention. My particular favorite? The Bug Funeral Ad. Ahh…the mini cars got me. They look [...]
Tweet The Dark Knight is a pillar of marketing success, if only you look hard enough. I watched The Dark Knight for the umpteenth time last night, and it got me to thinking: What does Batman have in common with great marketers? Surprisingly, the comparisons are many, and the lessons learned, valuable: HAVE AN UNMISTAKABLE [...]
Tweet Every now and then, reporters and editors make mistakes…some larger than others. Today’s PR Daily News features a goody from the Huffington Post—the 10 funniest newspaper corrections. My particular favorite? I can only imagine the hardship this misprint must have caused the two people who could actually read it. Enjoy!
Tweet In a recent effort to show the effectiveness of outdoor advertising, the Outdoor Advertising Association (OAA) launched a campaign in London aimed at working mothers. Not smart. The campaign featured large signs on buses and buildings that read, “Career women make bad mothers.” The idea was to get attention and it did. In an [...]
