• re: turning up the marketing heat

    , Posted on Mar 11

    Contrast that with the Detroit Pistons' marketing efforts, for example. Palace Sports and Entertainment launched an aggressive marketing strategy when times were tough — right about the time that Joe Dumars assumed control of basketball operations. The strategy involved branding/identity (Goin' to Work, reverting to traditional team logo and colors), customer attraction/retention (lower ticket prices, ongoing specials), customer experience at the games themselves (you have to be there to know it), and so on, throughout every facet of the organization. When the Pistons were winning a championship years later, and ever since, this strategy has never waned. In fact, playoff tickets were lowered this year, despite the fact that the team is in contention to make the finals again. I'd say PS&E gets it...be proactive, be consistent, be dogged in your marketing efforts...in good times and in bad.

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  • Turning up the marketing heat

    , Posted on Mar 11

    Being the avid Red Wings fan that I am, I find it interesting that in recent months, the Red Wings have turned up the heat on their efforts to "market" the team to fans, and it's not just the "Fire on Ice" campaign that I am referring to.  For years, the Red Wings were the hottest ticket in town.  Beginning last year, the crowds at the games were getting smaller and smaller, to the point that they decided it was time to entice people back to the Joe by lowering the price of tickets, giving things away at games (yesterday it was free gloves and $1 hot dogs) and also hosting special events, like last week's open house for season ticket holders.  My question is, shouldn't they have been doing this all along?  If they had, maybe not as many fans would have fled.  The Lions, on the other hand...decided it was time to raise ticket prices.  Go figure.

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