• RE: Crisis Communications Manager Wanted

    , Posted on Mar 06

    The debacle that is the City of Detroit's failing public relations strategy emphasizes the need for all businesses, public or private, to understand the value behind media training.

    Individuals need guidance on how to work with the media, and the public, to express their thoughts in an intelligent manner.  Everyone working with the media can benefit from media training.

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  • The Power of a Blog – A Consumer’s Perspective

    , Posted on Mar 06

    Too often as a marketing professional, we try to analyze the “metric” behind how or why something works without even taking into account how a practice touches our life on a daily basis. What is the value of a blog that allows real people to comment and express their opinions?

    As a parent, this story caused me great concern.

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