This week, the largest newspaper in Michigan—The Detroit Free Press—unveiled a new website.
When I visit the site, I’m whom the newsroom generals leading the “Web Wars” were targeting. Their orders? Get me to stay there as long as possible and get me to come back.
With the proper planning and messaging, there is a much greater chance the “stars will align” and media coverage will be obtained.
A recent example reminded me–sometimes you never know.