Before embarking upon a new public relations or strategic communications program, it is important for companies to first understand where they are today. How do you look, feel and sound? How are you communicating with your core audiences? Do you understand who those audiences really are and, more importantly, where to find them? Without this critical due diligence, it is nearly impossible to create an effective, realistic strategy that will align with business objectives.
So, what are the makings of a successful PR audit?Continue Reading