• What Does a Successful PR Audit Look Like?

    , Posted on Feb 01

    Before embarking upon a new public relations or strategic communications program, it is important for companies to first understand where they are today. How do you look, feel and sound? How are you communicating with your core audiences? Do you understand who those audiences really are and, more importantly, where to find them? Without this critical due diligence, it is nearly impossible to create an effective, realistic strategy that will align with business objectives.

    So, what are the makings of a successful PR audit?

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    Rock On: Identity's Greatest Hits of 2016

    , Posted on Jan 30

    For me personally, a quality yearend montage (like the annual “year in search” from Google) captures the year’s triumphs and defeats, with the shining moments and heartbreaking snippets bundled into a neat little package. In a way, these montages are like a mix tape of the 12 months we’ve just lived – a greatest hits track listing, if you will. Like an artist’s best career songs, we see a collection of moments from the past year encapsulated quite perfectly as a reminder of a year well lived.

    At Identity, our 2016 highlights haven’t come together in a video montage, but there’s much to celebrate. From groundbreakings and grand openings to launches of new products and services, Identity’s media relations strategy, social media programming and creative expertise touched millions of people through print, digital and broadcast mediums.

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