Landing Page Best Practices: The Do’s and Don’ts of Landing Page Optimization

Posted by in Social Media.

Launching a new product or service? Trying to get people to sign up for an event? Why not launch a landing page as part of your digital marketing campaign? When supported by other forms of digital marketing, such as email marketing, social media and paid search, landing pages are an effective way to drive awareness, increase conversions, collect leads and boost ROI.

Preparing For the Unknown: Communication Strategies For Your Company

Posted by in Media Relations.

This is a guest post from Jordan Yob, an intern at Identity.

Legislative changes, industry trends and crisis situations can make or break a company’s image. With the world constantly changing, it is vital to deploy communication strategies that allow your company to prepare for the unknown. Many reputable companies have faced the brink of disaster due to an unforeseen crisis, and although the unknown can seem daunting, there is a simple solution — preparation. Preparing for unexpected changes in advance can make a stressful situation less taxing on a company’s reputation.

Social Media Recruiting Strategies – Four Mistakes to Avoid

Posted by in Social Media.

It’s no secret that I spend a lot of time evaluating and auditing company websites and social media programs. More recently, much of my energy and effort has been focused on helping organizations improve their social media recruiting strategies. After analyzing the efforts of dozens upon dozens of companies big and small, there were several instances where companies did a lot of things right (which is positive and encouraging). Unfortunately, there were also a number of key areas where companies often miss out on important opportunities.

A History of Web Design Trends & What’s Hot Now

Posted by in Creative.

Every year, the Internet becomes more and more streamlined. Never before has it been so important to maintain a fresh, up-to-date online image to ensure maximum accessibility and appeal. It’s extremely important to be sure you’re paying attention to new Web design trends and developments to determine if they’re applicable, and more importantly, beneficial to your brand.