Hyperlocal News Lessons Learned From Patch Struggles

Posted by in Media Relations.

Last month, news leaked that Patch, AOL’s hyperlocal news network, could be shutting down. While the company has since come out to deny those reports (and the websites are still up and running), the community news service has had its share of trouble, with AOL laying off roughly 40 percent of its Patch work force in August 2013.

“OMAHA!” – Online Customer Service Requires Pre-Snap Preparation

Posted by in Social Media.

Customer service engagement is not something that is necessarily easy for brands. Expectations can run high and no-win situations often arise but refusing to assist customers is not an option for any business. Online customer service carries even more pressure due to the potential for things to go ‘viral,’ as well as the general fact that the audience for any engagement can be hundreds, even thousands. This is why having a customer service plan in place is necessary before any assistance is offered, not only to protect the brand from problematic responses, but also to provide the best help possible for customers.

Is Your Social Media Strategy Worthy of a Golden Globe?

Posted by in Social Media.

On Sunday, the Golden Globes officially kicked off the Hollywood awards season. As I was watching actors and actresses walk on stage to accept their awards, I couldn’t help but notice that many of the factors that go into winning a Golden Globe can also be applied to executing a successful social media strategy. It all starts with an award-worthy screenplay…

Marketing Collateral Advice: Why Pocket Folders Are the Enemy

Posted by in Creative.

As we embark on another new year, many companies are taking a look at their marketing collateral and considering whether it’s time for an update or upgrade. If you’re in that position, let me offer this piece of creative counsel: Whenever possible, avoid the 9” x 12” pocket folder!

Tricks of the Trade Show

Posted by in Media Relations.

The International Association of Exhibitions and Events estimates that nearly 33,000 trade shows take place each year throughout the United States and internationally, with more planned to be added in the coming years. A growing and valuable resource, having representation at trade shows can offer a number of benefits to your company—the trick is finding the right shows that will add the right value at the right time based on your company’s goals and objectives.

How to Empower Company Brand Ambassadors to Share Online Content

Posted by in Social Media.

Your mom isn’t the only one who will like and share your company’s most recent blog post. But you know who will? Let me give you a hint. You spend more time with them than your friends or family, you sometimes eat lunch together and most importantly for this post, they’re your strongest brand ambassadors. If you think I’m talking about your co-workers, you’re correct.