• award-submissions

    The Forgotten Marketing Tool: Award Submissions

    , Posted on Mar 31

    Hollywood has the Oscars and music has the Grammys, but you don’t need to be an A-list celebrity to earn accolades for outstanding contributions in your line of work. Every industry has their own version of the Academy Awards, and businesses of all sizes have the opportunity to be recognized on a national, regional or local stage, for their industry-leading efforts and supporting contributions.

    However, for whatever reason, many businesses overlook the power of awards when it comes to marketing and communications. Whether their heads are down working on the next big project, or resources are limited, awards aren’t typically on the top of most businesses’ agendas.

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  • ThinkstockPhotos-510563152

    Regardless of whether you’re a basketball fan or a Michigan State fan, you’ve heard the name “Tom Izzo.”

    “Mr. March,” as many people call him, has ample success stories on and off the court. His hard work, commitment and passion for what he does have been the fuel to running Spartan basketball like a company and establishing it as a well-known brand in Michigan and around the country.

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