How to Use Social Media to Land a Job

Posted by in Social Media.

How to use social media to land a job is a topic that never seems to lose interest among job seekers…especially those who are looking for a job doing social/digital work. The most natural starting point is LinkedIn because it’s the dominant network that caters to professionals and job seekers. But, you’re doing a disservice to yourself if you just focus on LinkedIn. Companies are everywhere online, from blogs, to Instagram to Vine.

Social Media at Work – What to do When Employees Are Granted Access

Posted by in Social Media.

This month, one of Identity’s largest clients made a huge leap forward in regards to their social media program. With a few keystrokes, they granted their employees access to social media at work for the first time. Now, more than 13,000 of their team members can post on Facebook, browse Pinterest and comment on LinkedIn groups right from their work computers.

Trendy or Timeless? How to Utilize Design Trends For Maximum Benefit

Posted by in Creative.

Just like anything else in our society that “trends”, there is usually a rise and fall that comes along with it. We live in a society where ideas come and go, but only the best stick.

While a trend may be quite appealing at the current time, it’s important to know when and where to utilize it. Trends that attract a ton of attention in 2014 may be viewed as less than great a few years from now. Utilizing design trends in conjunction with your company’s current branding is a great way to stay up to date and add extra impact to your company’s advertising or marketing materials, but you must be careful not to actually change the brand, which can bring about unexpected consequences.

Strategic Media Relations Helps PRISM Plastics Leverage Growth

Posted by in Media Relations.

At Identity, we believe great marketing has the power to change the course of history. Great work is not just an expectation. It’s our business model. We live it and breathe it daily. You can check out some of our great work and case studies on our website. This post is part of a continuing series in which we provide additional commentary from the case studies featured on our site.

PR Advice: 10 Essential Skills New PR Pros Must Have

Posted by in Social Media.

I’m very passionate about providing PR advice to students and recent grads to help them succeed during their careers. It’s part of the reason why I manage the Help a PR Pro Out Michigan Report and return to my alma mater, Central Michigan University, to speak to the PRSSA chapter whenever I’m available to do so.

I recently spoke at the annual CMU PRSSA Spring Conference, themed PR Highway. Rather than talking about social media trends or delivering a “how to” talk, I decided to focus on sharing the essential skills PR pros must have to succeed in this industry. The skills I discussed apply to a variety of career choices, because let’s face it, there is no “one size fits all” approach to PR anymore.