In the middle of July, Facebook updated its Facebook Pages Terms and no longer requires page administrators to run Facebook contests, offers and promotions through a third party app. Although it’s a bit easier and more cost effective to run a contest right on a Facebook page, there are many benefits of using a third party app. Here are four reasons why you should use a third party app to run Facebook contests.
While you may have heard of Twitter chats, there’s another lesser-known social media tactic that is bringing group discussions to life—Google Hangouts. If you’re looking for a unique way to engage with your target audience on a personal level, this is it.
When I’m auditing the presence of a new or potential social media client, one of the first orders of business is to review the company’s content marketing efforts. More specifically, are they regularly creating and sharing information via a blog, newsroom or other channel in an effort to keep audiences engaged, drive visitors to targeted landing pages and impact long-tail SEO efforts?
In the age of ever increasing and pressed schedules, creating and maintaining succinct messaging could be the difference between doing business and losing it. This is especially true in the online world. Think about it – in the age of smartphones and tablets, people are reading less and less and are much more likely to scan for pertinent information.
Marketers have a serious problem when it comes to which social media metrics to track. There are an abundance of metrics to track and report on, and marketers often choose the wrong ones.
Wondering how to land a job in social media? Based on my experience as the newest addition to Identity’s social media team, you have to somehow stand out in a sea of candidates by demonstrating your abilities and knowledge of the digital/social media realm.