• Off-site Strategic Planning Meeting

    One of the most important roles of a healthy leadership team is setting both short and long-term goals. But as we all know, simply setting goals isn’t enough. They must be frequently reinforced, monitored, measured and reviewed to ensure that they are on track and in alignment with your company’s vision and values.

    But, that is easier said than done. As most entrepreneurs and business leaders will attest, the chaos of a normal workday can be, and often is, all-consuming. Most of us spend the majority of each day solving problems and putting out fires, engaged in the day-to-day minutiae of operations. We simply don’t have the time to share our vision and goals with our team.

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  • The best media relations programs are strategic in nature. For organizations with several lines of business—and multiple subject matter experts who can speak intelligently to those various topics—this can present unique challenges for implementing and maintaining a strategic approach. Which aspect of the business do you focus on and when? Who do you position as the source for media opportunities? How do you distribute opportunities equally to avoid internal politics? How do you manage multiple subject matter experts looking for media exposure and visibility? Here are a few tips I’ve learned to better navigate these situations.

    Learn Who Wants to be Involved—and Who Doesn’t
    Sometimes there are individuals that just have no desire to be part of media opportunities—and that’s OK! Focus your efforts on the people who do want to be involved in the process. What I’ve found is that those folks are generally more willing to help brainstorm media topics, perform the due diligence to prepare for successful interviews, and make an effort over time to improve their work as a spokesperson and brand ambassador for the company.

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