• With the introduction of live video, Facebook has yet again transformed the social media landscape, allowing brands to now serve as their own broadcasting network by delivering unique content and behind-the-scenes footage to their fan base of built-in viewers.

    When approached strategically, Facebook Live video can be used to enhance your marketing and communications efforts. That being said, even the best ideas can be foiled by a lack of planning and preparation.

    Continue Reading
  • As we say goodbye to 2016 and welcome 2017, Identity has spent the last several weeks evaluating the performance of our shopping center social media programs. After reviewing our successes, we often bring a list of recommendations for our client contacts to help them achieve their unique goals. Our recommendations aren't always as simple as “join Snapchat” or “post more to Instagram.” Sometimes, a larger investment in a particular area can lead to immediate successes, long-term value or increase clarity regarding the needs and wants of target audiences. If we see an opportunity, we want to go after it. That being said, we started to recognize several trends regarding the use and integration of technology within social media programs for shopping centers. While there isn't always extra dollars to throw around, the right strategic investments can lead to improved efficiencies, stronger measurement, better shopper engagement and other key program improvements.

    If you’re looking to turn up the volume on your shopping center’s social media efforts in 2017, here are some of our investment recommendations:

    Continue Reading